The Gucci Elisir d'Elicriso Cocktail is Made with Local Botanicals
Michael Hemsworth — July 12, 2022 — Marketing
References: gucciosteria & uncrate
The Gucci Elisir d'Elicriso cocktail is a premium libation created for discerning, fashion-conscious consumers to enjoy this summer. The cocktail was created in collaboration with Assistant Director of Mixology Giorgio Bargiani at the Connaught Bar in London, and boasts a blend of local herbs, botanicals and elicriso oil. The product is mixed with straight sipping and mixing in mind, and comes packages in an elegant glass bottle to further drive home the high-end nature of the cocktail.
The Gucci Elisir d'Elicriso cocktail is available exclusively in Italy and at the Gucci Giardino 25 cafe for consumers to pick up. The cocktail offers a decidedly high-end alternative to the existing range of premixed canned cocktails on the market to satiate demand for something fresh and new.
The Gucci Elisir d'Elicriso cocktail is available exclusively in Italy and at the Gucci Giardino 25 cafe for consumers to pick up. The cocktail offers a decidedly high-end alternative to the existing range of premixed canned cocktails on the market to satiate demand for something fresh and new.
Trend Themes
1. Fashion-branded Cocktails - Fashion brands are collaborating with mixologists to create premium, high-end cocktails for discerning, fashion-conscious consumers.
2. Locally-sourced Ingredients - Mixologists are incorporating local herbs, botanicals, and oils to create unique and artisanal cocktails that reflect the flavors of their region.
3. Premium Packaging - Cocktail brands are elevating the drinking experience with elegant packaging that emphasizes the luxury and high-end nature of their product.
Industry Implications
1. Fashion - Fashion brands can partner with mixologists and create branded cocktails to offer a new and innovative way to express their brand and lifestyle.
2. Hospitality - Bars and restaurants can incorporate locally-sourced ingredients into their cocktail menus to add a unique and artisanal touch that appeals to consumers seeking new and authentic experiences.
3. Packaging - Packaging companies can create custom designs for premium cocktails that emphasize the luxury and high-end nature of the product and help it stand out on the shelf.
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