The Luxardo Canned Cocktails Come in Three Varieties
Michael Hemsworth — June 12, 2021 — Marketing
References: luxardo.it & drugstorenews
These Luxardo canned cocktails have been unveiled by the Italian liqueur brand as a lineup of refreshments for consumers seeking out a high-quality option to enjoy this summer. The cocktails come in three options including Aperitivo Spritz, Bianco Spritz and the Sour Cherry Gin & Tonic, which each feature a 10% ABV. The drinks come in four-packs and are being launched at an array of retailers across the US.
Export Director for Luxardo Matteo Luxardo spoke on the new Luxardo canned cocktails saying, "For 200 years, Luxardo’s legacy has prioritized consumers. Our family recipe has been sipped by kings, sold on the Titanic and has created an elevated experience for cocktail lovers into the 21st century. The canned cocktail market has been rapidly growing in the last year and it only made sense for Luxardo to introduce its classic recipes in the format that supports the modern consumers' needs for any on-the-go occasion.”
Export Director for Luxardo Matteo Luxardo spoke on the new Luxardo canned cocktails saying, "For 200 years, Luxardo’s legacy has prioritized consumers. Our family recipe has been sipped by kings, sold on the Titanic and has created an elevated experience for cocktail lovers into the 21st century. The canned cocktail market has been rapidly growing in the last year and it only made sense for Luxardo to introduce its classic recipes in the format that supports the modern consumers' needs for any on-the-go occasion.”
Trend Themes
1. Premium Canned Cocktails - Offering upscale drinking options in portable, convenient packaging for busy consumers on-the-go.
2. Canned Craft Cocktails - Introducing artisanal drinks in cans that provide a small-batch, elevated experience to consumers who value quality ingredients.
3. Innovative Cocktail Delivery - Responding to consumer demand for new and exciting ways to enjoy cocktails, distillers and beverage companies are exploring creative delivery formats that merge convenience and taste.
Industry Implications
1. Alcohol Manufacturing - Leveraging advances in canning and bottling technology to meet demand for premium, flavorful drinks that consumers can enjoy anytime and anywhere.
2. Beverage and Drink Manufacturing - Incorporating modern packaging design, high-quality ingredients and novel flavor profiles to meet changing consumer preferences for unique, on-the-go drinks.
3. Convenience Retail - Partnering with manufacturers to bring sophisticated, upscale beverages to consumers seeking portable options for enjoying high-end drinks wherever they go.
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