Growers First Coffee Buys Directly From Farming Cooperatives
Sarah Moore — July 28, 2012 — Social Good
References: growersfirst.org & roozt
Growers First Coffee helps to increase the earning potential of farmers in southern Mexico and Central America who grow Arabica beans by ethically trading their goods for income and helping them to promote their product.
The farmers who the company partners with are organized into farming cooperatives and the beans are purchased directly from those cooperatives. This promotes transparency in manufacturing as the product is being directly purchased from the farmer, reducing any middleman who may negatively impact the farmer's profits.
The Growers First Foundation, the non-profit branch of the company, helps to work with the farmers to improve their growing techniques so they can make more viable products. The company also allows consumers to follow the progress of the farmer who grew the beans they buy so that they know exactly where the beans are coming from.
Contact Information
Growers First Coffee website
Growers First Coffee on Facebook
Growers First Coffee on Twitter
Growers First Coffee on YouTube
The farmers who the company partners with are organized into farming cooperatives and the beans are purchased directly from those cooperatives. This promotes transparency in manufacturing as the product is being directly purchased from the farmer, reducing any middleman who may negatively impact the farmer's profits.
The Growers First Foundation, the non-profit branch of the company, helps to work with the farmers to improve their growing techniques so they can make more viable products. The company also allows consumers to follow the progress of the farmer who grew the beans they buy so that they know exactly where the beans are coming from.
Contact Information
Growers First Coffee website
Growers First Coffee on Facebook
Growers First Coffee on Twitter
Growers First Coffee on YouTube
Trend Themes
1. Ethical Trading - Opportunity to disrupt traditional supply chain models by directly purchasing goods from farmers and promoting transparency.
2. Farming Cooperatives - Chance to support cooperative farming models that empower farmers and increase their earning potential.
3. Transparency in Manufacturing - Potential to enhance transparency in manufacturing processes by eliminating middlemen and directly purchasing goods from farmers.
Industry Implications
1. Coffee Industry - Opportunity for coffee industry to adopt ethical trading practices and support farming cooperatives.
2. Non-profit Organizations - Opportunity for non-profit organizations to collaborate with farmers and support their efforts to improve growing techniques.
3. Socially Responsible Consumer Goods - Chance to promote socially responsible consumer goods by offering transparency in manufacturing and supporting ethical trading practices.
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