The Crop to Cup Project by 49th Parallel Honors Sustainability
Elena Rahman — July 6, 2022 — Eco
References: 49thcoffee
The Crop to Cup project by 49th Parallel values the brand's commitment to using only direct trade coffee sourcing. 49th Parallel is a Canadian-based specialty coffee roaster that focuses on transparency to build long-term relationships with its producers to achieve optimal quality coffee.
The Crop To Cup initiative sources green coffee beans curated from sustainable global sources directly from farmers. The beans are then roasted in small batches in Vancouver to provide consumers with maximum freshness. Samantha Taylor, the president of 49th Parallel, explains that "we will continue to relentlessly pursue the craft of sustainably sourcing and meticulously roasting 49th Parallel’s exceptional coffee to inspire more people to experience what specialty coffee has to offer."
Image Credit: 49th Parallel
The Crop To Cup initiative sources green coffee beans curated from sustainable global sources directly from farmers. The beans are then roasted in small batches in Vancouver to provide consumers with maximum freshness. Samantha Taylor, the president of 49th Parallel, explains that "we will continue to relentlessly pursue the craft of sustainably sourcing and meticulously roasting 49th Parallel’s exceptional coffee to inspire more people to experience what specialty coffee has to offer."
Image Credit: 49th Parallel
Trend Themes
1. Direct Trade Coffee Sourcing - Implementing direct trade coffee sourcing can provide a unique selling point for companies in the coffee industry, emphasizing their commitment to sustainability and building long-term relationships with farmers.
2. Sustainable Coffee Bean Sourcing - Sourcing sustainable coffee beans can become a key trend for companies in the specialty coffee industry, helping them to appeal to consumers who are eco-conscious and demanding ethically sourced products.
3. Small Batch Coffee Roasting - Offering small batch coffee roasting can help companies in the coffee industry differentiate themselves from competitors, emphasizing freshness and quality as well as their commitment to sustainability.
Industry Implications
1. Specialty Coffee Roasting - Specialty coffee roasters can leverage sustainable and direct trade coffee sourcing to appeal to eco-conscious consumers and differentiate themselves in a highly competitive market.
2. Coffee Retail - Coffee retailers can focus on sourcing and selling sustainable and ethically sourced products, responding to the growing consumer demand for eco-friendly and socially responsible products.
3. Coffeehouse Chains - Coffeehouse chains can promote their commitment to sustainability by implementing direct trade sourcing and small batch roasting, setting themselves apart from competitors and appealing to consumers looking for high-quality, eco-friendly coffee products.
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