Honda's "Use Original Parts" Campaign
Elsa Blaine — July 26, 2008 — Marketing
References: toxel
If these ads don't convince you not to subject your sweet Honda ride to unauthentic Honda parts, I'm not sure what would. The “Use Original Parts†campaign, created by Garrigosa Studio in Spain, depicts men morphing into elephants, camels and pigs.
It is rather creepy, but certainly makes Honda's point that fastening anything but the genuine manufacturer's components would be ridiculous and unthinkable. Interestingly, there is not a car in sight.
See more creative print ads of 'Mutant Humans' and a 'Virtual Safari' of what may come of the planet's animals if we don't correct negative climate changes:
It is rather creepy, but certainly makes Honda's point that fastening anything but the genuine manufacturer's components would be ridiculous and unthinkable. Interestingly, there is not a car in sight.
See more creative print ads of 'Mutant Humans' and a 'Virtual Safari' of what may come of the planet's animals if we don't correct negative climate changes:
Trend Themes
1. Authenticity Advertising - Opportunity for companies to use creative and provocative ads to emphasize the importance of using original, authentic products and services.
2. Metamorphic Imagery - Exploring the use of visual metaphors and transformation to convey a deeper message in advertising campaigns.
3. Impactful Subtlety - The power of subtle messaging and imagery to leave a lasting impression on the audience while promoting a specific brand or concept.
Industry Implications
1. Automotive - Opportunity for car manufacturers to highlight the significance of using genuine parts through creative and attention-grabbing campaigns.
2. Advertising and Marketing - Innovative approaches to advertising that involve visually striking and unconventional imagery to communicate a specific message.
3. Environmental Conservation - Using visual representations of animals in distress to raise awareness about the impact of climate change and the need for environmental conservation.
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