The Parsley Program Almost Does the Grocery Shopping for You
Michael Baxter — March 5, 2014 — Lifestyle
Grocery shopping is a literal chore, especially when one doesn't know what -- or how much -- they should be buying. The Parsly program is making grocery shopping much easier by taking almost all the work out of it.
The platform is run by Tesco and is quite a simple program to use. All users have to do is find a recipe, copy and paste it into the program and Parsly does the rest of the work. Parsly will then figure out how much of each ingredient is necessary based on how many people are being served and even where it's being sold.
After all of this, the information is sent to the grocery store of your choice. The user can then decide if they want to go in and pick up the order or just order it online.
The platform is run by Tesco and is quite a simple program to use. All users have to do is find a recipe, copy and paste it into the program and Parsly does the rest of the work. Parsly will then figure out how much of each ingredient is necessary based on how many people are being served and even where it's being sold.
After all of this, the information is sent to the grocery store of your choice. The user can then decide if they want to go in and pick up the order or just order it online.
Trend Themes
1. Recipe-driven Shopping - The Parsley program demonstrates the trend of recipe-driven shopping by simplifying the grocery shopping process through automated ingredient calculation and order placement.
2. Personalized Grocery Recommendations - The Parsley program showcases the trend of personalized grocery recommendations by tailoring ingredient quantities based on the number of people being served and the location of the user.
3. Streamlined Online Grocery Ordering - The Parsley program highlights the trend of streamlined online grocery ordering by providing users the option to conveniently order groceries online after the ingredient calculation process.
Industry Implications
1. Online Grocery Retail - The Parsley program presents a disruption opportunity in the online grocery retail industry by automating the process of ingredient calculation and order placement.
2. Food Delivery Services - The Parsley program opens up disruptive innovation opportunities in the food delivery services industry by facilitating seamless integration of ingredient recommendations into the ordering process.
3. Recipe Search Platforms - The Parsley program suggests disruptive innovations for recipe search platforms by incorporating automated ingredient calculation and seamless integration with grocery shopping.
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