The Thermomix Cookidoo Now Shares Shoppable Recipes
Laura McQuarrie — July 3, 2020 — Art & Design
References: thermomix & prnewswire
Peoples' food-ordering habits are changing and the new Shoppable Recipes on the Thermomix Cookidoo support a convenient way to prepare food at home. Now that the kitchen appliance has an enhanced integrated recipe and meal planning ecosystem, Thermomix users will find that they're able to order the ingredients they need directly from a digital shopping list on the Cookidoo platform. With this solution, users are able to select a preferred grocer and only order what they need to prevent accumulating multiples of pantry staples.
The smart kitchen appliance now offers more value to consumers than ever, especially at a time when reports indicate that "online shopping has doubled its share of food retail spending in 2020."
Image Credit: Thermomix
The smart kitchen appliance now offers more value to consumers than ever, especially at a time when reports indicate that "online shopping has doubled its share of food retail spending in 2020."
Image Credit: Thermomix
Trend Themes
1. Shoppable Recipes - The integration of shoppable recipes enables customers to easily order ingredients online, providing an opportunity for grocery stores and food brands to partner with appliance companies and offer exclusive discounts or deals.
2. Smart Kitchen Appliances - Increasing demand for kitchen appliances with integrated recipe and meal-planning ecosystems presents an opportunity for appliance companies to incorporate IoT technology and machine learning, creating personalized and connected cooking experiences, and providing an opportunity for tech companies to offer innovative software solutions.
3. Online Grocery Shopping - The surge in online grocery shopping presents an opportunity for e-commerce platforms and grocery stores to partner with smart appliance companies and leverage their customer data for targeted advertising and exclusive promotions.
Industry Implications
1. Smart Kitchen Appliance Industry - Companies in the smart kitchen appliance industry can explore the integration of machine learning and IoT technology, personalization, and customization to enhance their products and services.
2. Food and Beverage Industry - Food and beverage companies can partner with smart appliance companies to offer exclusive deals and promotions to customers, leverage their customer data to personalize marketing campaigns, and develop new product packaging and formats optimized for home cooking and appliances.
3. E-commerce Industry - E-commerce platforms can partner with smart appliance companies to leverage their customer data and offer personalized advertising campaigns and promotions, and develop exclusive online marketplaces for smart appliance owners to purchase ingredients and cooking tools.
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