Hallmark's Greeting Card Lines Celebrate Different Cultures
Laura McQuarrie — July 15, 2019 — Lifestyle
References: hallmark & prnewswire
Hallmark recently launched multicultural greeting card lines that celebrate Chinese, Indian, African American and Latino cultures. Within the Eight Bamboo, Golden Thread, Uplifted and Love Ya Mucho card collections, consumers will now find even more heartfelt ways to connect with others.
The Eight Bamboo and Golden Thread card collections were created to offer traditional and modern takes on Chinese and Indian cultures, respectively, and offer meaningful greetings that can be sent for occasions like a baby's 100th day. These elegant cards boast premium embellishments like glitter, gems and cut-outs to make the messages shared all the more special.
While Uplifted celebrates the beauty of black womanhood and female empowerment, Love Ya Mucho exists within Hallmark Vida, sharing both English and Spanish words.
The Eight Bamboo and Golden Thread card collections were created to offer traditional and modern takes on Chinese and Indian cultures, respectively, and offer meaningful greetings that can be sent for occasions like a baby's 100th day. These elegant cards boast premium embellishments like glitter, gems and cut-outs to make the messages shared all the more special.
While Uplifted celebrates the beauty of black womanhood and female empowerment, Love Ya Mucho exists within Hallmark Vida, sharing both English and Spanish words.
Trend Themes
1. Multicultural Greeting Card Lines - The launch of multicultural greeting card lines presents an opportunity for companies to tap into diverse markets and celebrate different cultures through their products.
2. Traditional and Modern Cultural Representation - Creating greeting card collections that offer traditional and modern takes on different cultures allows for innovative expressions of cultural diversity, attracting consumers who seek meaningful and authentic connections.
3. Multilingual Greeting Cards - The inclusion of both English and Spanish words in greeting card collections provides an avenue for companies to cater to bilingual customers and embrace multicultural communication.
Industry Implications
1. Greeting Card Industry - The greeting card industry can leverage the demand for multicultural greeting cards by expanding their product lines and partnering with diverse artists to offer a wider range of culturally inclusive designs.
2. Multicultural Marketing - The rise of multicultural greeting card lines highlights the importance of multicultural marketing, offering opportunities for companies to create targeted campaigns that resonate with diverse audiences.
3. Diverse Retail and E-commerce - The introduction of multicultural greeting card lines opens doors for diverse retail and e-commerce platforms to curate inclusive product offerings and target niche markets seeking culturally diverse products.
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