The Nestlé Vegan KitKat is Being Launched in the UK
Michael Hemsworth — February 17, 2021 — Marketing
The Nestlé vegan KitKat candy bar is being launched by the brand in the UK in a bid to offer an adapted version of the iconic treat that meets the changing dietary needs of consumers. The product is reported to feature a smooth chocolate that has been achieved with plant-based ingredients along with a signature crispy wafer. The product is made with 100% sustainable cocoa that has been sourced through the Nestlé Cocoa Plan in collaboration with the Rainforest Alliance.
Head of the Nestlé Confectionery Product Technology Centre in York Louise Barrett spoke on the new Nestlé vegan KitKat candy bar saying, "Taste was a priority when developing the plant-based chocolate for our new vegan KitKat. We used our expertise in ingredients, together with a test and learn approach, to create a delicious vegan choice for KitKat fans.”
Head of the Nestlé Confectionery Product Technology Centre in York Louise Barrett spoke on the new Nestlé vegan KitKat candy bar saying, "Taste was a priority when developing the plant-based chocolate for our new vegan KitKat. We used our expertise in ingredients, together with a test and learn approach, to create a delicious vegan choice for KitKat fans.”
Trend Themes
1. Plant-based Confectionery - There is opportunity for confectionery companies to adapt their iconic treats to vegan and plant-based versions for consumers with changing dietary needs.
2. Sustainable Sourcing - Confectionery companies can prioritize sustainable sourcing for their ingredients through partnerships with organizations like the Rainforest Alliance and Nestlé Cocoa Plan.
3. Test and Learn Approach - The use of a test and learn approach can be effective for developing innovative and delicious plant-based options for iconic confectionery products.
Industry Implications
1. Confectionery - The confectionery industry can adapt iconic treats to cater to changing dietary needs and preferences like vegan and plant-based options.
2. Sustainable Agriculture - Sustainable agriculture industries that focus on cocoa sourcing can form partnerships with confectionery companies to produce more sustainable and ethically-sourced products.
3. Food Science and Technology - Food science and technology companies can take a test and learn approach to create innovative and delicious plant-based options for iconic confectionery products.
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