The Canadian Starbucks Pickup Location Was Designed for Convenience
Grace Mahas — January 14, 2020 — Business
References: stories.starbucks & starbucks
Starbucks previously tested a pickup only location in New York, and recently the brand announced the launch of its first Canadian Pickup store in Toronto's Commerce Court. This concept is perfect for consumers on-the-go, and with the success of the brand's mobile ordering service in its standard locations, it comes as no surprise the brand opened a location specifically catering to customers who prefer ordering on the app. The cutting-edge concept offers no seating and makes picking up a breeze thanks to the digital board that displays order status.
“When it comes to convenience, it’s not just about speed. We’ve learned from our customers that convenience is also about the confidence and certainty of their experience,” explains Conway. “That’s why this new store was built to be easily accessible while balancing handcrafted quality and the personal connection Starbucks customers have come to know and love.”
Image Credit: Starbucks
“When it comes to convenience, it’s not just about speed. We’ve learned from our customers that convenience is also about the confidence and certainty of their experience,” explains Conway. “That’s why this new store was built to be easily accessible while balancing handcrafted quality and the personal connection Starbucks customers have come to know and love.”
Image Credit: Starbucks
Trend Themes
1. Mobile Ordering - The success of Starbucks' mobile ordering service in its standard locations presents an opportunity for other businesses to implement similar systems for efficient customer experiences.
2. Pickup-only Locations - The launch of Starbucks' pickup-only concept stores demonstrates the potential for businesses to create convenient, streamlined experiences by eliminating seating and focusing solely on digital order pickups.
3. Digital Boards - The use of digital boards to display order statuses in Starbucks' pickup stores showcases a disruptive innovation opportunity for other industries to enhance customer experience and streamline operations.
Industry Implications
1. Coffee Shop - The coffee shop industry can explore creating pickup-only locations to cater to the growing demand for convenience and efficient customer experiences.
2. Fast Food - Fast food chains can optimize their operations by implementing mobile ordering systems and pickup-only locations, mirroring the success of Starbucks' concepts.
3. Retail - Retailers can leverage digital boards to improve customer experience and provide real-time order status updates for click-and-collect services, enhancing convenience and reliability.
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