From Black-Chrome Motorbikes to Film-Inspired Novelty Items
For companies, anniversary product ranges are a chance to celebrate brand heritage and paths of innovation while connecting with the consumer fanbase by offering something special and exclusive.
There really is no limit to the types of anniversary products that are on the market. Earlier this year, the British boutique motorbike manufacturer Royal Enfield, for instance, revealed two 120th anniversary bikes. Just a month later, Japanese label POPEYE launched its first-ever online store and a special merch collection to commemorate its 46th anniversary.
Celebrating heritage and innovation through exclusive anniversary products is also popular in the beauty industry. The Salvatore Ferragamo Signorina Fragrance Line, for example, paid homage to the fashion house's 10th anniversary and the power of women's personalities. Shiseido, on the other hand, marked 150 years of science-backed innovation with three limited-edition Shiseido releases.
There really is no limit to the types of anniversary products that are on the market. Earlier this year, the British boutique motorbike manufacturer Royal Enfield, for instance, revealed two 120th anniversary bikes. Just a month later, Japanese label POPEYE launched its first-ever online store and a special merch collection to commemorate its 46th anniversary.
Celebrating heritage and innovation through exclusive anniversary products is also popular in the beauty industry. The Salvatore Ferragamo Signorina Fragrance Line, for example, paid homage to the fashion house's 10th anniversary and the power of women's personalities. Shiseido, on the other hand, marked 150 years of science-backed innovation with three limited-edition Shiseido releases.
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