Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

Super Gravy Fights

Clean the Sky - Positive Eco Trends & Breakthroughs

Over 2000 Litres of Sauce Used in World Wrestling Championship

— September 2, 2009 — Lifestyle
If you thought mud wrestling was hot, think again. At the World Gravy Wrestling Championship recently held in Lancashire, competitors attempted to pin each other in a gigantic pool of out-of-date gravy.

More than 1,000 people attended the event and over 2000 litres of Bisto gravy was used. The winner was 30-year-old Joel Hicks, but you can call him by his competing name, “Stone Cold Steve Bisto.”

After being hosed down by the local fire crews, Stone Cold Steve Bisto commented, “It is a bit crazy - it is the third time I have done this event, so to finally win it is fantastic. The final was really tough and it is much more difficult than you think. My technique was really just to grab hold of the guy and hope for the best.”

Carol Lowe, the landlady of the pub at which the championship took place, said, “All the proceeds are going to the East Lancashire Hospice, so it is just a nice day for everyone involved.”

Sure it is, unless you participated in the fights and didn’t win. In that case, you just have a sticky mess to deal with.
Trend Themes
1. Gravy Wrestling - Disruptive innovation opportunity: Explore the creation of professional gravy wrestling leagues and events that cater to a niche audience.
2. Alternative Competitive Sports - Disruptive innovation opportunity: Develop and promote unconventional sports competitions like gravy wrestling that offer unique experiences and draw spectators.
3. Charity Fundraising Events - Disruptive innovation opportunity: Organize creative and entertaining fundraising events, such as gravy wrestling championships, to support charitable causes.
Industry Implications
1. Event Management - Disruptive innovation opportunity: Provide specialized event planning and management services for unconventional sports competitions, like gravy wrestling, to capitalize on growing demand.
2. Entertainment - Disruptive innovation opportunity: Create and produce TV shows or digital content centered around alternative competitive sports, such as gravy wrestling, to attract audiences seeking unique entertainment experiences.
3. Nonprofit and Charity - Disruptive innovation opportunity: Utilize creative and attention-grabbing fundraising events, such as gravy wrestling championships, to engage donors and generate substantial donations for charitable organizations.
4.7
Score
Popularity
Activity
Freshness