This Grape Soda Packaging Project Brightly References Its Fruity Ingredient
Amelia Roblin — February 18, 2015 — Lifestyle
References: behance.net & packageinspiration
The great thing about the way that this grape soda packaging is presented is that it actually allows you to believe that real fruit went into it. The majority of fruit-flavored pops are just that––flavored––and consumers have come to expect artificial ingredients and excessive food coloring.
What Melissa Schreiber puts forward is a fresh-looking bottle, finished with a coat of clean, white paint. On top of this is the artist's own vivid sketch of a bunch of grapes, executed with shine, shading and lush green leaves. Moving away from the overpowering purple wash that brands typical grape soda packaging, this label emphasizes the sweet fruit itself. The Pop of the Vine design looks even more succulent with a bushel of red grapes placed adjacent.
What Melissa Schreiber puts forward is a fresh-looking bottle, finished with a coat of clean, white paint. On top of this is the artist's own vivid sketch of a bunch of grapes, executed with shine, shading and lush green leaves. Moving away from the overpowering purple wash that brands typical grape soda packaging, this label emphasizes the sweet fruit itself. The Pop of the Vine design looks even more succulent with a bushel of red grapes placed adjacent.
Trend Themes
1. Natural Ingredient Packaging - Packaging projects that allow customers to believe in the presence of real fruit or natural ingredients can appeal to health-conscious consumers and serve as a marketing tool.
2. Minimalistic Design - Minimalistic design with white paint can create a fresh and clean look, setting a product apart from overpowering competitors.
3. Illustration on Packaging - Artistic illustrations on packaging can provide a more appetizing and vivid portrayal of a product, helping it to stand out on the shelf.
Industry Implications
1. Beverage Industry - Natural ingredient packaging and artistic illustrations on packaging can be applied to other beverages aside from grape soda to make a product stand out and appeal to health-conscious customers.
2. Food Industry - Similar packaging techniques can be applied to the food industry, where natural ingredients and minimalistic designs can provide a fresh take on traditional products.
3. Art and Design Industry - Artistic design illustrations on packaging can provide new opportunities for artists and designers in the packaging industry.
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