Poppi's Better-for-You Grape Soda is Packed with Prebiotics
Laura McQuarrie — April 25, 2023 — Lifestyle
References: drinkpoppi & nypost
Grape soda is beloved for its unique and recognizable flavor, as well as its association with childhood nostalgia and comfort, and now, Poppi is offering a better-for-you version that's gut-friendly. This new grape flavor joins Poppi's prebiotic soda lineup and it combines apple cider vinegar and real fruit to form a refreshing beverage with benefits. Unlike many classic sugary sodas, this one helps to support digestion, relieve bloating, boost immunity and more.
A thirst for nostalgic and wellness are driving consumers to shop for reinvented versions of classic snacks and beverages that are made with better-for-you ingredients. Millennials and Gen Z are looking for fun ways to enjoy the familiar flavors they grew up with while also prioritizing their health.
A thirst for nostalgic and wellness are driving consumers to shop for reinvented versions of classic snacks and beverages that are made with better-for-you ingredients. Millennials and Gen Z are looking for fun ways to enjoy the familiar flavors they grew up with while also prioritizing their health.
Trend Themes
1. Gut-friendly Sodas - Poppi's prebiotic soda lineup is tapping into the growing market of consumers looking for better-for-you beverages that support digestion and boost immunity.
2. Nostalgic Wellness - The trend of reinvented classic snacks and beverages with better-for-you ingredients is satisfying Millennials and Gen Z's thirst for fun, familiar flavors while also prioritizing their health.
3. Prebiotic Beverages - The use of prebiotics in beverages like Poppi's grape soda is a disruptive innovation opportunity in the beverage industry, offering gut health benefits to consumers seeking functional beverages.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend of gut-friendly and better-for-you drinks, creating functional and healthy alternatives for classic favorites.
2. Snack - The snack industry can reinvent classic snacks with more natural and wholesome ingredients to meet the growing demand for nostalgic but healthier snack options.
3. Wellness - The wellness industry is ripe for innovation in the functional beverage space and can tap into the trend towards prebiotics with new and innovative offerings like Poppi's grape soda.
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