This Juice Branding Appears in Packaging That Looks Like a Wine Bottle
Mishal Omar — August 23, 2016 — Lifestyle
References: caliptra.ar & packagingoftheworld
This bottled grape juice will likely trigger nostalgia in adults who used to pretend that juice was wine when they were children.
The grape juice is both flavorful and healthy as it contains a pigment called "resveratrol" that has antioxidant that are good for the health. The compound is found in most red wines and is what adds to the touted health benefits of them. Being 100% natural and organic, the bottled grape juice is healthy, better for the environment and comes in packaging that many people will enjoy. The labeling is white, blue and red in color and features a placement style that is reminiscent of many wine bottles.
This juice packaging is playful and an excellent choice for adults who would like to bring their inner child out again.
The grape juice is both flavorful and healthy as it contains a pigment called "resveratrol" that has antioxidant that are good for the health. The compound is found in most red wines and is what adds to the touted health benefits of them. Being 100% natural and organic, the bottled grape juice is healthy, better for the environment and comes in packaging that many people will enjoy. The labeling is white, blue and red in color and features a placement style that is reminiscent of many wine bottles.
This juice packaging is playful and an excellent choice for adults who would like to bring their inner child out again.
Trend Themes
1. Playful Juice Packaging - Opportunity for brands to create packaging designs that emulate other popular products to evoke nostalgia and appeal to consumers' inner child.
2. Health-conscious Beverages - Opportunity for brands to develop and market beverages that are not only flavorful but also contain beneficial compounds, such as resveratrol, to cater to health-conscious consumers.
3. Organic and Natural Products - Opportunity for brands to capitalize on the growing demand for organic and natural products by offering 100% natural and organic options, like bottled grape juice.
Industry Implications
1. Beverage Packaging - Opportunity for packaging manufacturers to develop unique and creative designs for juice bottles that resemble other popular products, such as wine bottles, to attract consumers' attention.
2. Health and Wellness - Opportunity for companies in the health and wellness industry to create and promote beverages that contain beneficial compounds, like resveratrol, and highlight their health benefits.
3. Organic Food and Beverage - Opportunity for organic food and beverage companies to expand their product lines by introducing 100% natural and organic grape juices that appeal to health-conscious consumers.
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