If the Grand Optical 'Black' Collection Looks Good on Your Dog...
Meghan Young — December 14, 2009 — Marketing
You can never go wrong with dogs, I mean, would man’s best friend ever lie to you? So seeing the Grand Optical ‘Black’ collection on these pristine, adorably pups is an instant sell, I would say.
Although I can’t tout these advertisements as a clever one—honestly, dogs are being used left, right and center these days—you can’t knock a well executed campaign. Created by Young & Rubicam, the Grand Optical ‘Black’ collection definitely has some appeal to it.
Although I can’t tout these advertisements as a clever one—honestly, dogs are being used left, right and center these days—you can’t knock a well executed campaign. Created by Young & Rubicam, the Grand Optical ‘Black’ collection definitely has some appeal to it.
Trend Themes
1. Canine Campaigns - Opportunity for businesses to use dogs for advertising and marketing campaigns.
2. Pet Fashion - Growing trend of showcasing fashionable clothing and accessories for pets.
3. Animal Influencers - Emerging trend of leveraging animals, particularly dogs, as influencers in advertising and branding.
Industry Implications
1. Eyewear - Eyewear industry can explore collaborations with pet fashion brands to create stylish eyewear for dogs.
2. Advertising - Opportunity for advertising agencies to specialize in creating campaigns featuring dogs and other animals.
3. Pet Products - Pet fashion brands can expand their product lines to include eyewear for dogs in collaboration with eyewear manufacturers.
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