Sapporo's 'Gourmet Beer' Boasts a Rock Salt and Black Pepper Flavor
Laura McQuarrie — July 18, 2018 — Unique
References: sapporoholdings.jp & designtaxi
Sapporo recently announced a Gourmet Beer that it set to be introduced to select stores across Japan. The new Gourmet Beer does have notes of citrus from lime peel, but also rock salt and black pepper for a unique twist on a familiar flavor combination.
In addition to calling out salt and black pepper as the standout flavors of the inventive beer beverage, Sapporo also included charming illustrations on the reverse side of the can to further show the three key flavor components in the refreshing Gourmet Beer product.
Sapporo's Innovative Brewer brand gives the nation’s oldest beer brand the chance to offer fun and experimental brews in the spirit of a small craft brewery.
In addition to calling out salt and black pepper as the standout flavors of the inventive beer beverage, Sapporo also included charming illustrations on the reverse side of the can to further show the three key flavor components in the refreshing Gourmet Beer product.
Sapporo's Innovative Brewer brand gives the nation’s oldest beer brand the chance to offer fun and experimental brews in the spirit of a small craft brewery.
Trend Themes
1. Gourmet Beer - There is an opportunity for breweries to experiment with unique flavor combinations and attract consumers looking for novel tasting experiences.
2. Craft Brewery - Craft breweries can leverage their small-scale operations to create innovative and experimental brews that stand out in the market.
3. Inventive Beverages - The creation of unique and unconventional beverages opens up possibilities for companies to cater to adventurous consumers seeking new taste sensations.
Industry Implications
1. Brewing Industry - Breweries can incorporate innovative ingredients and flavors into their beer products to differentiate themselves and attract niche markets.
2. Food and Beverage Industry - Food and beverage companies can explore non-traditional flavor combinations, like salt and black pepper, to create exciting and unexpected products that appeal to adventurous palates.
3. Packaging Industry - As companies seek to visually communicate the unique flavors of their products, the packaging industry can offer creative solutions, such as illustrated can designs, to enhance product appeal and storytelling.
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