Google Chrome Ad Blocker is Hoping to Enforce Better Ad Standards on Websites
Justin Lam — February 15, 2018 — Tech
References: techcrunch & theverge
Google Chrome ad blocker is a built-in browser feature that is designed to weed out some of the web's most annoying ads. This built-in feature will not seek to eliminate all ads, but will instead focus on ads that are considered bad and not up to the standards set by the Coalition for Better Ads. Google hopes that this new feature will improve user experience on the internet, and will push website owners to stop using improper ads. Some of the types of ads that will be blocked include pop-up ads, large sticky ads, auto-play video ads with sound, ads that appear on a site with a countdown blocking you before the content loads and many more.
This Google Chrome ad blocker is the first of its kind, as users have had to install third-party extensions up until this point. Google will be setting up a three-step process to address predatory ads and will prosecute those that do not adhere to standards. If a site has too many violations, Google Chrome will start blocking ads on the site after 30 days. The extension seems to function as an internet ad policing tool, and while it may face criticism from advertisers and publishers, it will apply a set of standards that will be good for the entire industry.
Image Credit: Google
This Google Chrome ad blocker is the first of its kind, as users have had to install third-party extensions up until this point. Google will be setting up a three-step process to address predatory ads and will prosecute those that do not adhere to standards. If a site has too many violations, Google Chrome will start blocking ads on the site after 30 days. The extension seems to function as an internet ad policing tool, and while it may face criticism from advertisers and publishers, it will apply a set of standards that will be good for the entire industry.
Image Credit: Google
Trend Themes
1. Built-in Ad Blockers - The trend of built-in ad blockers in web browsers is disrupting the advertising industry and pushing for better ad standards.
2. Improved User Experience - The trend of built-in ad blockers aims to improve user experience by blocking annoying and disruptive ads.
3. Enforcement of Ad Standards - The trend of built-in ad blockers is enforcing stricter ad standards and pushing website owners to eliminate improper ads.
Industry Implications
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2. Web Browsers - The web browser industry is being impacted by the trend of built-in ad blockers, as users now have the option to block annoying ads directly from their browser.
3. User Experience - The user experience industry is benefiting from the trend of built-in ad blockers, as it aims to create a more enjoyable and less distracting online experience for users.
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