The Goodyear Control Your Car Campaign Depicts Driving as a Game
Meghan Young — May 24, 2012 — Autos
References: yr & ibelieveinadv
The Goodyear Control Your Car ad campaign cleverly shows just how much control a person using Goodyear tires will have when driving their car. Likening the road to a foosball table, people will be able to handle a car just like they handle the players in this game. Easy, instinctual and safe, the tires will get people from point A to point B without a worry in the world.
Conceived and executed by Young & Rubicam, an ad agency based in Colombia, the Goodyear Control Your Car ad campaign was art directed by Mauricio Cifuentes, Paola Avellaneda, Juan Ruiz and Alejandro Narváez with creative direction by Ricardo Uribe. With the Goodyear blimp in attendance, the characters on the foosball tables stand at attention as they watch each vehicle pull up to its destination.
Conceived and executed by Young & Rubicam, an ad agency based in Colombia, the Goodyear Control Your Car ad campaign was art directed by Mauricio Cifuentes, Paola Avellaneda, Juan Ruiz and Alejandro Narváez with creative direction by Ricardo Uribe. With the Goodyear blimp in attendance, the characters on the foosball tables stand at attention as they watch each vehicle pull up to its destination.
Trend Themes
1. Interactive Ad Campaigns - The Goodyear Control Your Car campaign demonstrates the potential for interactive elements in advertising, allowing consumers to engage with the product in a novel way.
2. Gamification of Driving - The foosball diorama concept presents an opportunity to incorporate gamification elements into the driving experience, increasing engagement and enjoyment for vehicle users.
3. Safety-focused Marketing - By showcasing Goodyear tires as the key to a worry-free driving experience, the Control Your Car campaign taps into the growing trend of safety-focused marketing strategies.
Industry Implications
1. Automotive - The interactive and gamified advertising approach employed by the Goodyear Control Your Car campaign has the potential to disrupt the automotive industry, encouraging innovation in driver engagement and safety features.
2. Advertising - The success of the foosball diorama ads demonstrates a disruptive opportunity for the advertising industry to create immersive and interactive campaigns that resonate with consumers.
3. Tire Manufacturing - The Control Your Car campaign highlights the importance of tire quality and safety, presenting an opportunity for tire manufacturers to leverage similar messaging to promote their products.
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