Dr. Oetker Ristorante Pizzas are Now HFSS-Compliant
Michael Hemsworth — April 2, 2022 — Marketing
References: oetker & conveniencestore
The Dr. Oetker Ristorante pizzas range has been reformulated by the brand in the UK in a bid to make it compliant with new high in fat, sugar and salt (HFSS) regulations and keep it relevant for today's consumer. The company has updated its entire core range of Ristorante pizzas including Pepperoni, Mozzarella, Speciale, Hawaii, Funghi and Pollo, which will also show off new packaging that is bespoke for the UK market. The changes are sure to keep the brand agile in the changing market place and position them well for shoppers to choose.
Head of Marketing at Dr. Oetker Ristorante Paula Wyatt spoke further on the new changes saying, "2022 is already shaping up to be an exciting year for Ristorante and we’re looking forward to taking our brand in a fresh, new direction. Ristorante pizzas are inspired by Italy, and the relaunch showcases everything we love about the Italian way of life, while reinforcing our positioning as a modern, dynamic, energising and playful brand. We have a hugely loyal customer base and know that consumers love our iconic taste. The brand relaunch will reinforce our commitment to quality, while also encouraging new customers to Play It Italian with their at-home meals.”
Head of Marketing at Dr. Oetker Ristorante Paula Wyatt spoke further on the new changes saying, "2022 is already shaping up to be an exciting year for Ristorante and we’re looking forward to taking our brand in a fresh, new direction. Ristorante pizzas are inspired by Italy, and the relaunch showcases everything we love about the Italian way of life, while reinforcing our positioning as a modern, dynamic, energising and playful brand. We have a hugely loyal customer base and know that consumers love our iconic taste. The brand relaunch will reinforce our commitment to quality, while also encouraging new customers to Play It Italian with their at-home meals.”
Trend Themes
1. Hfss-compliant Frozen Pizza - There is an opportunity for food companies to reformulate their frozen pizza ranges to meet the new HFSS regulations while keeping up with consumer preferences for convenience and taste.
2. Bespoke Packaging for UK Market - Packaging design is an often overlooked area for brands to differentiate themselves in crowded markets and stand out to consumers in specific regions such as the UK.
3. Brand Relaunches - Rebranding initiatives can help brands reinforce their commitment to quality while presenting new attributes that can appeal to both existing and prospective customers.
Industry Implications
1. Frozen Food - The frozen food sector has the potential to evolve by investing in research and development to formulate healthier yet tasty options that appeal to the modern diet-conscious consumer.
2. Food Packaging - Innovation in packaging materials, design, and printing technologies can lead to bespoke packaging solutions that align with cultural, environmental, and regulatory needs, ultimately improving brand perception and consumer experience.
3. Brand Management - Effective brand management and communication strategies are key components to building and nurturing a strong brand reputation, which can ultimately drive customer loyalty and generate sustained revenue growth.
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