These Good Time Pizza Boxes are Uniquely Promoting the NYC-Based Film
Ellen Smith — December 4, 2017 — Marketing
In an effort to promote the film 'Good Time' staring Robert Pattinson, one New York ad agency created specialty 'Good Time pizza boxes' complete with a portrait of the star's face, that will be distributed by participating pizza shops across New York.
The film takes place in New York and follows Pattinson's character after a "heist gone wrong." This New York-specific advertising promotes the movie to locals, while celebrating the city in which it was based, helping this film stand out from the thousands that are filmed there each year. The Good Time pizza boxes are uniquely connecting consumers with the film, and will be available at Prince Street Pizza, Vinnie’s Pizzeria, Scarr’s Pizza and Two Boots.
The film takes place in New York and follows Pattinson's character after a "heist gone wrong." This New York-specific advertising promotes the movie to locals, while celebrating the city in which it was based, helping this film stand out from the thousands that are filmed there each year. The Good Time pizza boxes are uniquely connecting consumers with the film, and will be available at Prince Street Pizza, Vinnie’s Pizzeria, Scarr’s Pizza and Two Boots.
Trend Themes
1. Local-focused Advertising - Creating unique and localized advertising campaigns helps promote products or films to specific communities, increasing engagement and standing out from the competition.
2. Film-related Ancillary Products - Developing and distributing film-related merchandise or promotional items, such as specialty pizza boxes, can create additional revenue streams and generate buzz for movies.
3. Integrated Marketing Partnerships - Establishing partnerships between brands, such as film studios and pizza shops, allows for cross-promotion and wider reach, creating unique marketing opportunities.
Industry Implications
1. Advertising Agencies - Advertising agencies can explore the concept of localized campaigns and develop unique promotional products to help clients stand out and engage with specific audiences.
2. Entertainment (film) Industry - The film industry can generate additional revenue and increase audience engagement by creating and distributing film-related merchandise, leveraging the connection between films and complementary products.
3. Restaurant (pizza) Industry - Pizza shops and other restaurants can leverage integrated marketing partnerships with film studios or other entertainment brands to create co-branded promotional products and reach wider audiences.
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