PetSmart's 'Good Natured' Brand Supports Healthy Pets & Pets in Need
Laura McQuarrie — October 23, 2015 — Lifestyle
References: petsmart & topdogtips
'Good Natured' is a philanthropic new brand from PetSmart that operates on a buy one, give one model. Each time a Good Natured pet food product is purchased, the brand will donate a meal to a pet in need. It's anticipated that the first year of sales will provide more than 500,000 meals for animals in shelters. As well as doing good for animals in this way, this new brand makes it possible for PetSmart to allocate its finances for other initiatives like animal rescues and adoption events.
As well as just simply putting food into the bellies of hundreds of thousands of shelter dogs and cats, the content of Good Natured products is designed to be healthy and wholesome. All wet and dry pet food products are made without wheat and soy, as well as artificial colors, flavorings and preservatives.
As well as just simply putting food into the bellies of hundreds of thousands of shelter dogs and cats, the content of Good Natured products is designed to be healthy and wholesome. All wet and dry pet food products are made without wheat and soy, as well as artificial colors, flavorings and preservatives.
Trend Themes
1. One-for-one Pet Meals - Disruptive Innovation Opportunity: Implementing a buy one, give one model can create a positive social impact while still generating profits.
2. Philanthropic Pet Brands - Disruptive Innovation Opportunity: Creating brands that prioritize giving back to animals in need can attract conscious consumers and drive sales.
3. Health-conscious Pet Food - Disruptive Innovation Opportunity: Developing pet food products that prioritize health and use natural ingredients can cater to the growing demand for healthier options in the pet industry.
Industry Implications
1. Pet Food - Disruptive Innovation Opportunity: Companies can explore new business models and branding strategies that prioritize social impact and healthy products.
2. Pet Retail - Disruptive Innovation Opportunity: Retailers can partner with philanthropic pet brands or create their own initiatives to drive customer loyalty and differentiate from competitors.
3. Animal Welfare - Disruptive Innovation Opportunity: Organizations can leverage the popularity of philanthropic pet brands to fund animal rescues, adoption events, and other initiatives that support animal welfare.
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