The Gonvill Campaign by Alessandro Volpi is Full of Real Life Adventure
Meghan Young — March 31, 2011 — Marketing
References: bf.mx & behance.net
The Gonvill Campaign perfectly portrays what it is like to read a really good and captivating book. Considering that e-readers are slowly taking over the print industry, it is engaging advertising like this that will evoke feelings of excitement, adventure and nostalgia about reading physical books.
Photographed by Alessandro Volpi, the Gonvill Campaign centers around fun and adorable portraits that take the book each person is reading and makes the experience real. Thanks to post production by Claudio Limon, this fantastical photoshoot is even more immaculate and impressive.
I also find it interesting that the Gonvill Campaign was also made into a calendar, with each photo representing a month of the year. This is definitely a creative way to drive the message home.
Photographed by Alessandro Volpi, the Gonvill Campaign centers around fun and adorable portraits that take the book each person is reading and makes the experience real. Thanks to post production by Claudio Limon, this fantastical photoshoot is even more immaculate and impressive.
I also find it interesting that the Gonvill Campaign was also made into a calendar, with each photo representing a month of the year. This is definitely a creative way to drive the message home.
Trend Themes
1. Literal Book Ads - Using real-life scenarios to advertise physical books in a market leaning towards e-readers.
2. Interactive Advertising - Creating engaging and immersive campaigns that tap into emotions and nostalgia.
3. Creative Advertising - Innovative ways to advertise products that go beyond traditional methods.
Industry Implications
1. Publishing - Physical book publishers can use this technique to promote their books amidst the rise of e-readers.
2. Photography - Photographers can create visually stunning campaigns like these to advertise a range of products.
3. Calendars - Incorporating creative ads into calendars can be used to bring attention and interest to the product being sold.
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