Bojangles Bo-Berry Cookies are Convenient to Enjoy Out of the House
Michael Hemsworth — April 11, 2024 — Lifestyle
References: bojangles & brandeating
The Bojangles Bo-Berry Cookies are a new dessert from the QSR brand that's crafted with flavor and convenience in mind to provide patrons with a delicious option to enjoy out of the house.
The cookie is inspired by the brand's Bo-Berry Biscuits and is crafted with a sugar cookie dough infused with ample Bo Berries (AKA blueberries. The result is a deliciously convenient cookie that's perfect for quick enjoyment and will pair well with the brand's existing menu items.
The Bojangles Bo-Berry Cookies are priced at $1.49 each and are making their way now to participating locations, but for a limited time only. The cookies come as part of a larger evolution in the QSR industry towards handheld versions of existing favorite foods for on-the-go enjoyment.
Image Credit: Bojangles
The cookie is inspired by the brand's Bo-Berry Biscuits and is crafted with a sugar cookie dough infused with ample Bo Berries (AKA blueberries. The result is a deliciously convenient cookie that's perfect for quick enjoyment and will pair well with the brand's existing menu items.
The Bojangles Bo-Berry Cookies are priced at $1.49 each and are making their way now to participating locations, but for a limited time only. The cookies come as part of a larger evolution in the QSR industry towards handheld versions of existing favorite foods for on-the-go enjoyment.
Image Credit: Bojangles
Trend Themes
1. Handheld Dessert Innovation - Opportunity for QSR brands to create convenient handheld desserts inspired by popular menu items for on-the-go enjoyment.
2. Unique Flavor Infusions - Potential for incorporating unconventional flavors into traditional desserts to create distinctive and memorable taste experiences.
3. Limited-time Offer Strategy - Chance for brands to drive excitement and urgency by introducing exclusive limited-time dessert offerings for increased customer engagement.
Industry Implications
1. Quick-service Restaurants (QSR) - Quick-Service Restaurants can leverage handheld dessert innovations to cater to increasingly mobile consumer preferences for convenient and indulgent treats.
2. Dessert Industry - Dessert industry players have the opportunity to experiment with unique flavor combinations to create signature products that stand out in a crowded market.
3. Food Retail & Hospitality - Food retailers and hospitality businesses can implement limited-time offers to drive foot traffic and foster customer loyalty through exclusive and time-sensitive dessert promotions.
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