'GMF Fruits' by Enrico Becker Explores the Commodification of Produce
Michael Hemsworth — September 18, 2015 — Art & Design
References: enricobecker & trendland
We're living in a global shopping mall and despite our conception that fruits and vegetables are pieces of fresh, close-to-nature consumables, it can often be quite the opposite; 'GMF Fruits' by Enrico Becker explores this notion with vibrantly shot fruits that have been physically modified to identify what the naked eye cannot.
Featuring pineapples, bananas, citrus fruits and more, 'GMF Fruits' by Enrico Becker sees the fruits have certain portions painted. While open to interpretation, this writer believes that these painted portions identify the portion of the fruit that is modified or corrected to provide resilience during maturing. With each piece of fruit stamped with a barcode, 'GMF Fruits' by Enrico Becker hits close to home with its universality and bright pops of eye-opening color.
Featuring pineapples, bananas, citrus fruits and more, 'GMF Fruits' by Enrico Becker sees the fruits have certain portions painted. While open to interpretation, this writer believes that these painted portions identify the portion of the fruit that is modified or corrected to provide resilience during maturing. With each piece of fruit stamped with a barcode, 'GMF Fruits' by Enrico Becker hits close to home with its universality and bright pops of eye-opening color.
Trend Themes
1. Modified Fruits - There is a growing trend of physically modifying fruits for identification and resilience during maturing.
2. Commodification of Produce - The trend of commodifying fruits and vegetables is explored through vibrant photography that challenges our perception of fresh, close-to-nature consumables.
3. Global Shopping Mall - The concept of living in a global shopping mall is highlighted by the juxtaposition of visually striking modified fruits with barcodes.
Industry Implications
1. Food Photography - The field of food photography has an opportunity to explore the visual representation of modified fruits as a means to raise awareness about the commodification of produce.
2. Agriculture - The agriculture industry can embrace the trend of physically modifying fruits to improve their resilience and adaptability during the growth process.
3. Consumer Goods - Consumer goods companies can innovate by creating packaging or labeling solutions that highlight modified fruits as a means of transparency and consumer education.
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