The World Surf League Launched the New ‘Glowing Glowing Gone’ Campaign
Grace Mahas — August 28, 2019 — Social Good
References: worldsurfleague & thedrum
The World Surf League recently debuted its new global campaign 'Glowing Glowing Gone' that was created in collaboration with the non-profit Coral Gardeners. The campaign seeks to raise awareness about coral reef conservation while also highlighting the catastrophic dangers of losing the oxygen creating plants.
The Glowing Glowing Gone commercial shows how corals begin glowing in vivid colors as a signal of their stress. These colors -- Glowing Yellow, Glowing Blue, and Glowing Purple -- are represented in the campaign and in branding for the Tahiti Pro Teahupoo presented by Hurley's surfing event. In an effort to offset the carbon footprint of the surfing event in Tahiti, the World Surf League and the Coral Gardeners are working to planting baby corals onto the reefs to encourage the living plants to regrow.
The Glowing Glowing Gone commercial shows how corals begin glowing in vivid colors as a signal of their stress. These colors -- Glowing Yellow, Glowing Blue, and Glowing Purple -- are represented in the campaign and in branding for the Tahiti Pro Teahupoo presented by Hurley's surfing event. In an effort to offset the carbon footprint of the surfing event in Tahiti, the World Surf League and the Coral Gardeners are working to planting baby corals onto the reefs to encourage the living plants to regrow.
Trend Themes
1. Coral Reef Conservation - Businesses in the eco-tourism industry can focus on integrating coral reef conservation practices and experiences into their operations.
2. Sustainable Event Planning - Industries that host events can adopt sustainable practices that offset their carbon footprint and support environmental initiatives like coral regrowth.
3. Environmental Awareness Campaigns - Marketing and advertising agencies can partner with environmental nonprofits to create powerful campaigns that raise awareness on ecological issues and inspire action.
Industry Implications
1. Eco-tourism - Eco-tourism companies can benefit from offering coral conservation experiences and integrating sustainability practices that appeal to environmentally conscious consumers.
2. Event Management - Event companies can adopt sustainable practices that support environmental causes and help promote goodwill with clients and attendees.
3. Marketing & Advertising - Marketing agencies can help raise awareness on important ecological issues by partnering with nonprofits and utilizing innovative campaigns that inspire action.
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