The 'Watch Me Glow' Campaign Celebrates Female Athletes
Ellen Smith — November 17, 2020 — Lifestyle
References: champssports & hypebae
Champs Sports' 'Watch Me Glow' campaign celebrates its female athletes. This campaign was created in collaboration with Nike as a way to connect with fans over the holiday season, while creating inspirational content that celebrates some of the greatest players in male-dominated sports.
The campaign follows women like the WNBA's Napheesa Collier, as they go about their day-to-day. As teh name suggests, the short video clips highlight how these women glow, both on and off the court. In addition to producing inspirational content, this campaign highlights some of the brands best seasonal items, which is perfect as the holiday season approaches. Right now, the campaign is maintaining its exclusivity, but the full content will be released on November 15th.
Image Credit: Champs Sports
The campaign follows women like the WNBA's Napheesa Collier, as they go about their day-to-day. As teh name suggests, the short video clips highlight how these women glow, both on and off the court. In addition to producing inspirational content, this campaign highlights some of the brands best seasonal items, which is perfect as the holiday season approaches. Right now, the campaign is maintaining its exclusivity, but the full content will be released on November 15th.
Image Credit: Champs Sports
Trend Themes
1. Female Empowerment in Sports - The 'Watch Me Glow' campaign celebrates female athletes and promotes gender equality in male-dominated sports.
2. Inspirational Content Marketing - The 'Watch Me Glow' campaign utilizes inspirational content to connect with fans and inspire them during the holiday season.
3. Holiday Season Brand Promotion - The 'Watch Me Glow' campaign showcases seasonal items, providing a great opportunity for brand promotion during the holiday season.
Industry Implications
1. Sports Apparel - The 'Watch Me Glow' campaign highlights some of the brands best seasonal items, creating innovation opportunities in the sports apparel industry.
2. Marketing and Advertising - The 'Watch Me Glow' campaign showcases innovative content marketing strategies that can be adopted in the marketing and advertising industry.
3. Gender Equality - The 'Watch Me Glow' campaign promotes gender equality and inclusivity, providing innovation opportunities in industries focused on diversity and equality.
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