This Global Warming Awareness Concept Uses Melting Food
Laura McQuarrie — September 2, 2016 — Lifestyle
References: miamiadschool & adeevee
This Miami Ad School project imagines partnership between a charity and company that uses food as a means to spread global warming awareness.
The underlining message of the project reminds: "Some chunks of ice can't be bought at the store" and this sentiment is expressed on a wooden popsicle stick that can be read once a frozen dessert has been entirely consumed. The promotional product symbolically represents some of the glaciers and other large bodies of ice that have melted as a result of rising temperatures around the world.
On the reverse side of the popsicle stick, there's also a printed message that encourages consumers to do their part in order to reduce their contributions to global warming.
The underlining message of the project reminds: "Some chunks of ice can't be bought at the store" and this sentiment is expressed on a wooden popsicle stick that can be read once a frozen dessert has been entirely consumed. The promotional product symbolically represents some of the glaciers and other large bodies of ice that have melted as a result of rising temperatures around the world.
On the reverse side of the popsicle stick, there's also a printed message that encourages consumers to do their part in order to reduce their contributions to global warming.
Trend Themes
1. Climate Change Awareness Merchandise - Brands can create innovative merchandise that spreads an important message while also promoting their brand.
2. Eco-friendly Promotional Products - There is an opportunity to create promotional products that not only promote a brand, but also align with eco-friendly values.
3. Food-based Environmental Awareness Campaigns - Food can be used as a creative medium to spread awareness about important topics, like climate change.
Industry Implications
1. Advertising - Advertising agencies can develop campaigns that utilize creative messaging to spread awareness about important topics like climate change.
2. Promotional Products - Promotional product companies can expand their offerings to include eco-friendly options and products with a message promoting environmental awareness.
3. Food and Beverage - Food and beverage companies can partner with charities to create products that promote important causes, such as global warming awareness, while also providing a tasty treat for consumers.
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