Santiago Sierra Created a Unique Runway For the Balenciaga 2023 Runway
Kalin Ned — October 17, 2022 — Art & Design
References: dezeen
The Balenciaga 2023 runway, which showcased the iconic high fashion brand's Spring/Summer collection, stunned audiences and the world with its unexpected aesthetic. The runway was entirely filled with mud—a total of 275 cubic meters—and models had to tread through the dystopian-like space, showcasing the brand's new futuristic designs.
The mud-filled Balenciaga 2023 runway was designed by Spanish artist Santiago Sierra and built in collaboration with architecture studio Sub. The show took place in the Parc des Expositions de Villepinte convention center in Paris.
This is not the first time Santiago Sierra used mud as a primary material. The artist is well-known for the 2005 installation at the Kestnergesellschaft art museum in Hanover. Called House in Mud, this creative experience also saw two rooms of the institution being filled with mud and peat
Image Credit: Balenciaga
The mud-filled Balenciaga 2023 runway was designed by Spanish artist Santiago Sierra and built in collaboration with architecture studio Sub. The show took place in the Parc des Expositions de Villepinte convention center in Paris.
This is not the first time Santiago Sierra used mud as a primary material. The artist is well-known for the 2005 installation at the Kestnergesellschaft art museum in Hanover. Called House in Mud, this creative experience also saw two rooms of the institution being filled with mud and peat
Image Credit: Balenciaga
Trend Themes
1. Mud-runway Fashion Shows - Create immersive experiences that challenge traditional runway conventions by utilizing unconventional materials.
2. Dystopian Fashion Themes - Explore darker themes in fashion through post-apocalyptic inspired designs and runway experiences.
3. Collaborative Artistic Projects - Partner with artists and architects to create disruptive fashion experiences that push boundaries and attract attention.
Industry Implications
1. High Fashion - Incorporate immersive experiences into runway shows to create buzz and attract new audiences.
2. Art and Design - Partner with fashion brands to explore new creative possibilities in runway presentations.
3. Event Planning - Embrace unconventional concepts and materials when planning fashion shows to create memorable experiences and generate brand loyalty.
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