Packages of Trolli Gummy Worms Connect to the Deliciously Dark Escape Game
Laura McQuarrie — October 17, 2020 — Marketing
References: trolli & candyindustry
Deliciously Dark Escape is a new video game from Trolli that tasks players with delivering worm avatars into hungry mouths. The game plays with fun Internet themes and references everything from glitches and bots to firewalls. The video game, developed with Active Theory and PlayStation as the exclusive prizing partner, can be accessed by scanning a QR code on specially marked packages of Trolli gummy worms. Scanning the connected packaging helps to connect players to a 14-day PlayStation Plus trial plus other exclusives like a Trolli Dynamic Theme for PS4.
Since kids across the country will be celebrating Halloween in different ways this year due to the pandemic, the Deliciously Dark Escape game offers a fun way to engage young fans from home.
Image Credit: Trolli
Since kids across the country will be celebrating Halloween in different ways this year due to the pandemic, the Deliciously Dark Escape game offers a fun way to engage young fans from home.
Image Credit: Trolli
Trend Themes
1. QR Code-based Marketing - The use of QR codes on packaging can create interactive experiences for consumers, such as accessing exclusive content or games.
2. Branded Video Games - Brands partnering with game developers can leverage video games as a platform to engage with their target audience in a fun and immersive way.
3. Virtual Prizing - Incorporating digital rewards and exclusive content into video games can enhance customer loyalty and incentivize participation.
Industry Implications
1. Confectionery - Confectionery companies can incorporate interactive elements like video games to create unique experiences that enhance brand engagement and appeal to younger consumers.
2. Gaming - The collaboration between food brands and game developers presents opportunities to create co-branded video games that cater to a wide audience while promoting brand loyalty.
3. Marketing and Advertising - The integration of digital rewards and interactive experiences in marketing campaigns can help brands increase customer engagement and gather valuable consumer data.
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