These Glass Bottled Teas Are Packaged in Small Medicinal Containers
Mishal Omar — August 4, 2016 — Marketing
References: tesisculture & thedieline
These glass bottled teas are made in Mexico and are designed in packaging that directly resembles the medicinal bottles that were a staple of vintage apothecaries.
'Tesis Tea Culture' was created by the sommelier Marcela Garza, who uses "unique herbal and tea blends" to create these healthy drinks. The teas are made from flowers, herbs, roots and fruits -- ensuring plenty of nuanced flavors that do not rely on the use of chemicals or artificial ingredients. The glass bottled teas are labelled with Spanish writing as well as Japanese calligraphy, allowing for a unique multi-cultural blend of packaging. The loose teas and other items the company sells are also in packaging that is inspired by Japanese calligraphy and art.
These bottled teas offer a unique drinking experience that draws from two different cultures and practices.
'Tesis Tea Culture' was created by the sommelier Marcela Garza, who uses "unique herbal and tea blends" to create these healthy drinks. The teas are made from flowers, herbs, roots and fruits -- ensuring plenty of nuanced flavors that do not rely on the use of chemicals or artificial ingredients. The glass bottled teas are labelled with Spanish writing as well as Japanese calligraphy, allowing for a unique multi-cultural blend of packaging. The loose teas and other items the company sells are also in packaging that is inspired by Japanese calligraphy and art.
These bottled teas offer a unique drinking experience that draws from two different cultures and practices.
Trend Themes
1. Vintage-inspired Packaging - Exploring vintage apothecary-style packaging for consumer goods offers disruptive innovation opportunities.
2. Multi-cultural Branding - Creating packaging that combines elements of different cultures provides opportunities for disruptive innovation in marketing and consumer engagement.
3. Natural and Herbal Products - The demand for natural and herbal products opens up disruptive innovation opportunities in developing unique blends and packaging for healthy beverages.
Industry Implications
1. Beverage Packaging - Developing packaging solutions inspired by vintage apothecaries can revolutionize the beverage packaging industry.
2. Marketing and Branding - Incorporating multi-cultural elements in packaging design presents disruptive innovation opportunities for marketing and branding professionals.
3. Health and Wellness - The growing consumer interest in natural and herbal products creates disruptive innovation opportunities for companies in the health and wellness industry.
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