Tower 28 Launches Its New GetSet Blur + Set Matte Powder Blush
Georgia Wray Norsten — March 17, 2025 — Business
References: tower28beauty & tower28beauty
Tower 28 has unveiled the 'GetSet Blur + Set Matte Powder Blush,' a first-of-its-kind formula that delivers long-lasting color with setting powder benefits. Availabke now, this clean, talc-free blush combines 12-hour fade-proof color, oil control, and a blurring matte finish for a flawless, soft-focus look that lasts.
Unlike traditional blushes, 'GetSet Blur + Set' minimizes pores and smooths skin without shimmer or sheen. Infused with Kaolin Clay for shine control, Squalane for hydration, and Hydrophobic Silica for sweat resistance, it’s designed for all-day wear without drying out the skin.
Available in six stunning shades, inspired by L.A. neighborhoods and refreshing drinks, this dermatologist-approved, non-comedogenic formula is gentle enough for sensitive and acne-prone skin. Wear it solo for a soft matte flush or layer it over 'BeachPlease Cream Blush' for added depth.
Find GetSet Blur + Set at Sephora, Credo, Revolve, and Tower28Beauty.com.
Image Credit: Tower 28
Unlike traditional blushes, 'GetSet Blur + Set' minimizes pores and smooths skin without shimmer or sheen. Infused with Kaolin Clay for shine control, Squalane for hydration, and Hydrophobic Silica for sweat resistance, it’s designed for all-day wear without drying out the skin.
Available in six stunning shades, inspired by L.A. neighborhoods and refreshing drinks, this dermatologist-approved, non-comedogenic formula is gentle enough for sensitive and acne-prone skin. Wear it solo for a soft matte flush or layer it over 'BeachPlease Cream Blush' for added depth.
Find GetSet Blur + Set at Sephora, Credo, Revolve, and Tower28Beauty.com.
Image Credit: Tower 28
Trend Themes
1. Clean Beauty Products - The integration of non-toxic and talc-free ingredients in cosmetics represents a growing movement towards clean beauty, focusing on healthier and safe skincare options.
2. Hybrid Cosmetic Formulations - The combination of blush and setting powder in a single product exemplifies the trend towards multifunctional cosmetic solutions, simplifying beauty routines.
3. Long-lasting Makeup - The demand for all-day wear cosmetics is increasing, with innovations like sweat resistance and oil control offering consumers more durable beauty solutions.
Industry Implications
1. Skincare - Innovations in talc-free and non-comedogenic formulations are expanding skincare options, catering to sensitive and acne-prone individuals.
2. Cosmetics - The shift towards multifunctional makeup products is diversifying the cosmetics industry and meeting consumer preferences for convenience.
3. Health-conscious Consumer Goods - Consumer demand for products with natural, safe, and health-promoting ingredients is reshaping the landscape of health-conscious consumer goods.
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