Tower 28's GetSet Pressed Powder Blurs Skin and Sets Makeup
Laura McQuarrie — August 14, 2024 — Fashion
References: tower28beauty & newbeauty
Pressed face powder with talc is not the best option for sensitive, acne-prone skin and Tower 28's GetSet Pressed Powder is the newest addition to the brand's range of sensitive-safe products. This talc-free setting powder provides smoothing and blurring benefits, with a comfort-focused formula with transfer-proof, sweat-proof features.
Beauty lovers who avoid setting sprays will also appreciate this multi-benefit pressed powder formula, which is packed with ingredients like hydrating squalane, Kaolin clay for shine control and hydrophobic silica to keep sweat at bay. While all of the shades of the GetSet Pressed Powder blur and set makeup, Palisades Pink and Balboa Banana compound these properties with additional skin-brightening benefits.
For the best application results, Tower 28 recommends tapping the product all over the face with a soft brush.
Beauty lovers who avoid setting sprays will also appreciate this multi-benefit pressed powder formula, which is packed with ingredients like hydrating squalane, Kaolin clay for shine control and hydrophobic silica to keep sweat at bay. While all of the shades of the GetSet Pressed Powder blur and set makeup, Palisades Pink and Balboa Banana compound these properties with additional skin-brightening benefits.
For the best application results, Tower 28 recommends tapping the product all over the face with a soft brush.
Trend Themes
1. Sensitive-safe Skincare Products - Brands are increasingly focusing on developing cosmetic products that cater specifically to individuals with sensitive skin.
2. Multi-benefit Beauty Formulas - Consumers are drawn to skincare products that provide multiple dermatological benefits in a single application.
3. Talc-free Cosmetics - There is a growing demand for talc-free makeup products due to concerns over skin irritation and health risks.
Industry Implications
1. Cosmetics Industry - The cosmetics industry is evolving to offer more inclusive and health-conscious product lines tailored to various skin types.
2. Skincare Industry - In the skincare industry, innovation centers around formulations that balance hydration, oil control, and skin sensitivity.
3. Wellness Industry - The wellness industry is seeing an integration of beauty products that emphasize holistic well-being and skin-friendly ingredients.
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