JetBlue's 'Get Packing!' Board Game Contains a Free Round-Trip Flight
Laura McQuarrie — December 15, 2017 — Marketing
JetBlue recently launched a $20 board game called 'Get Packing!' that includes cards, a die, a rulebook and most impressively of all, a certificate for a round-trip flight that can be redeemed in the real world.
The travel-centric game for three to six players was created with the holiday season in mind, a time of year that can be tense, especially when it comes to family gatherings. As JetBlue's Heather Berko puts it, "with this in mind, we created 'Get Packing!' to save you from awkward moments by literally getting you out of there with a real JetBlue flight certificate."
As JetBlue's Get Packing! board game sold out within seconds of appearing on Amazon, the airline has plans to restock the game in the coming days.
The travel-centric game for three to six players was created with the holiday season in mind, a time of year that can be tense, especially when it comes to family gatherings. As JetBlue's Heather Berko puts it, "with this in mind, we created 'Get Packing!' to save you from awkward moments by literally getting you out of there with a real JetBlue flight certificate."
As JetBlue's Get Packing! board game sold out within seconds of appearing on Amazon, the airline has plans to restock the game in the coming days.
Trend Themes
1. Travel Incentive Board Games - Board games featuring travel incentives can be effective means of engaging with customers and driving sales for travel-based businesses.
2. Holiday-themed Marketing - Travel companies could use holiday-themed marketing to promote their products and services, especially during times when travel may be top of mind for consumers.
3. Experiential Marketing Through Games - By offering an experiential element through games and promotions, travel companies can create a unique brand experience that sets them apart from competitors.
Industry Implications
1. Travel and Tourism - The most obvious industry for travel incentive board games is the travel and tourism industry, especially for airlines and hotel chains.
2. Retail - Retailers that specialize in travel products may want to consider offering an incentive board game as a holiday promotion to boost engagement and sales.
3. Marketing and Advertising - Marketers and advertisers could learn from JetBlue's success with Get Packing! and create innovative promotions and games to engage with customers and promote travel products.
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