These 'Get Away This Summer' Print Ads Support Travelling
Emily Evans — August 1, 2011 — Marketing
References: muchimuchi.fr & adsoftheworld
Those with the traveling on the brain this summer are certainly going to be pleased with these 'Get Away This Summer' print ads. This quirky campaign was released by advertising agency Muchimuchi in Paris, France.
Each of these colorful Get Away This Summer print ads have a comical take on encouraging world travel and tourism over the summer months. A man fishing on concrete, men photographing a woman on the street as part of a safari, and a family engaging in water activities in a gas stations are all humorous takes on familiar summer scenarios that would be much better while on vacation.
Implications - Taking a mundane situation and putting a comical spin on it can be a great way to get consumers rethinking their conceptions of various activities. Those companies hoping to promote themselves should rely on humor to create a strong cultural connection with consumers.
Each of these colorful Get Away This Summer print ads have a comical take on encouraging world travel and tourism over the summer months. A man fishing on concrete, men photographing a woman on the street as part of a safari, and a family engaging in water activities in a gas stations are all humorous takes on familiar summer scenarios that would be much better while on vacation.
Implications - Taking a mundane situation and putting a comical spin on it can be a great way to get consumers rethinking their conceptions of various activities. Those companies hoping to promote themselves should rely on humor to create a strong cultural connection with consumers.
Trend Themes
1. Comical Advertising - Using humor in advertising can help companies create a strong cultural connection with consumers.
2. Summer Travel Campaigns - Creating quirky and colorful print ads that encourage travel and tourism can attract those with wanderlust during the summer months.
3. Redefining Familiar Scenarios - Taking ordinary situations and adding a humorous twist can challenge consumers' perceptions and encourage them to think differently.
Industry Implications
1. Advertising - Humorous advertising campaigns can disrupt traditional marketing strategies and engage consumers on a deeper level.
2. Travel and Tourism - Utilizing unconventional and light-hearted approaches in print ads can attract travelers and boost tourism during the summer season.
3. Creative Design - Incorporating comical and imaginative elements into visual campaigns can showcase a brand's creativity and capture audience attention.
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