Geospirit S/S 09 Ad Campaign Calls For Barbie Look
References: geospirit.it & wienermodels.blogspot
The new Spring/Summer 2009 ad campaign for Italian brand Geospirit invites you to match your hair color with your outfit.
Shot by photographer Veronika Gaido the ads feature Barbie-like models with vibrant hair that matches the color of what they are wearing and extra long eyelashes.
It might not be a good everyday look, but this could be cool for a fun night out.
Implications - The models look like they came from Cirque du Soleil, with their extravagant face make up! Some of the Geospirit outfits within the campaign include belted coats, shiny metallic-looking jackets and tights to match. The models also wears tight hats on their heads in colors such as white, blue and gold.
Shot by photographer Veronika Gaido the ads feature Barbie-like models with vibrant hair that matches the color of what they are wearing and extra long eyelashes.
It might not be a good everyday look, but this could be cool for a fun night out.
Implications - The models look like they came from Cirque du Soleil, with their extravagant face make up! Some of the Geospirit outfits within the campaign include belted coats, shiny metallic-looking jackets and tights to match. The models also wears tight hats on their heads in colors such as white, blue and gold.
Trend Themes
1. Hair-matching Fashion - Disruptive innovation opportunity: Explore creating clothing lines that are specifically designed to be matched with the wearer's hair color.
2. Barbie-inspired Beauty - Disruptive innovation opportunity: Develop beauty products and cosmetics that allow individuals to achieve vibrant hair colors and long eyelashes for a playful and dramatic look.
3. Color-coordinated Accessories - Disruptive innovation opportunity: Design accessories, such as hats and belts, in a variety of colors to allow consumers to effortlessly match them with their outfits and hair color.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborate with hair salons or stylists to offer hair-matching services and create a seamless hair and outfit coordination experience for fashion-conscious individuals.
2. Beauty - Disruptive innovation opportunity: Develop new hair dye formulas and lash enhancement products that provide long-lasting vibrant color and dramatic eyelashes for those seeking a bold look.
3. Accessories - Disruptive innovation opportunity: Expand accessory lines to include a wide range of colors and styles, allowing customers to easily coordinate their accessories with their hair and outfits.
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