Shutterstock's New Toolkit Quickly & Ethically Makes 3D Models with AI
Laura McQuarrie — July 30, 2024 — Tech
References: shutterstock & streetinsider
To address the growing need for responsible AI-generated content, Shutterstock announced the launch of its generative 3D API for fast, ethical realistic 3D model production with AI. The generative API was built on the multimodal NVIDIA Edify generative AI architecture, and trained exclusively on Shutterstock content—including over a half-million ethically sourced 3D models.
"With our new generative 3D capabilities, studios and developers can revolutionize their pipelines, leveraging the only generative 3D service entirely trained on licensed data to ensure fair compensation for the original creators who also have the option to opt-out," says Dade Orgeron, Vice President of Innovation at Shutterstock, "What's truly groundbreaking is that our generative technology transforms a traditionally lengthy process, that usually takes hours, into one that can be accomplished in minutes, dramatically reducing barriers to 3D creation and opening up new possibilities for enterprises across multiple industries."
"With our new generative 3D capabilities, studios and developers can revolutionize their pipelines, leveraging the only generative 3D service entirely trained on licensed data to ensure fair compensation for the original creators who also have the option to opt-out," says Dade Orgeron, Vice President of Innovation at Shutterstock, "What's truly groundbreaking is that our generative technology transforms a traditionally lengthy process, that usually takes hours, into one that can be accomplished in minutes, dramatically reducing barriers to 3D creation and opening up new possibilities for enterprises across multiple industries."
Trend Themes
1. Ethical AI Model Generation - AI-driven tools designed with ethical considerations, like Shutterstock's generative 3D API, are setting new industry standards for responsible content creation.
2. Multimodal AI Frameworks - The incorporation of multimodal AI architectures, exemplified by NVIDIA Edify, is enhancing the capabilities of generative technologies across various applications.
3. Rapid 3D Model Creation - Generative APIs that significantly reduce the time required to create realistic 3D models are disrupting traditional production pipelines in the digital content industry.
Industry Implications
1. Digital Content Creation - The digital content industry stands to benefit immensely from faster, AI-driven 3D model generation, lowering production times and costs.
2. Video Game Development - Video game developers can leverage generative 3D APIs to create complex assets more efficiently, potentially transforming game design workflows.
3. Animation and CGI - In animation and CGI, innovative tools for rapid and ethical 3D model production are making high-quality visual effects more accessible and affordable.
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