Andall Thinks Outside the Binary Box with Its Sustainable Line
Katie Lister — January 22, 2021 — Eco
References: weareandall
Lapidary Limited, an impact venture building platform, has launched its first wholly-incubated gender-neutral sustainable apparel brand, AndAll. Gender neutral fashion is on the rise across the industry. Clothing brands are slowly catching on and are starting to think outside the binary box. There is increasing demand for more gender-neutral, gender-nonconforming, and gender-inclusive options.
AndAll offers shirting that combines gender-free silhouettes and construction with a focus on quality artisanship, sustainability and ethical production. Timeless design, inspiring prints and a focus on circular production underpin the brand’s approach to quality and garment longevity; AndAll shirts are designed to be the foundation of any wardrobe, season after season. The brand not only offers a truly versatile, visually inspiring garment, but one that also engages with the modern consumer and motivates more mindful consumption.
Circularity drives every aspect of AndAll shirting, especially in the brand’s choices of materials and manufacturing processes. The Digital Shirt exemplifies the brand’s commitment to bio-based, biodegradable fabrics, such as those made with TENCEL™ Lyocell fibers from FSC and PEFC-certified eucalyptus wood sources along with a highly water-efficient digital printing technology to bring their prints to life in more sustainable ways. The shirt is constructed in 100% mono-material: down to the interlining and sewing thread.
AndAll is committed to sustainable and zero waste principles: no plastic is used in their consumer packaging. Every AndAll shirt comes in a reusable cloth bag made with second-quality fabric, which also incorporates the brand’s own production scraps.
Image Credit: AndAll / Lapidary Limited
AndAll offers shirting that combines gender-free silhouettes and construction with a focus on quality artisanship, sustainability and ethical production. Timeless design, inspiring prints and a focus on circular production underpin the brand’s approach to quality and garment longevity; AndAll shirts are designed to be the foundation of any wardrobe, season after season. The brand not only offers a truly versatile, visually inspiring garment, but one that also engages with the modern consumer and motivates more mindful consumption.
Circularity drives every aspect of AndAll shirting, especially in the brand’s choices of materials and manufacturing processes. The Digital Shirt exemplifies the brand’s commitment to bio-based, biodegradable fabrics, such as those made with TENCEL™ Lyocell fibers from FSC and PEFC-certified eucalyptus wood sources along with a highly water-efficient digital printing technology to bring their prints to life in more sustainable ways. The shirt is constructed in 100% mono-material: down to the interlining and sewing thread.
AndAll is committed to sustainable and zero waste principles: no plastic is used in their consumer packaging. Every AndAll shirt comes in a reusable cloth bag made with second-quality fabric, which also incorporates the brand’s own production scraps.
Image Credit: AndAll / Lapidary Limited
Trend Themes
1. Gender-neutral Fashion - The rise of gender-neutral fashion with an increased demand for more inclusive options creates opportunities for clothing brands to offer sustainable, versatile, and visually inspiring garments.
2. Circular Production - Increasing focus on circular production and bio-based, biodegradable fabrics along with highly water-efficient digital printing technology creates opportunities to offer quality and long-lasting garments with a reduced environmental impact.
3. Zero Waste Principles - The adoption of zero waste principles and innovative packaging solutions, such as reusable cloth bags made with second-quality fabric and production scraps, create opportunities for brands to reduce plastic waste and enhance their sustainability efforts.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on gender-neutral fashion and circular production to offer more inclusive and sustainable clothing options to consumers while reducing their environmental impact.
2. Sustainable Manufacturing Industry - Sustainable manufacturing industry can provide bio-based, biodegradable fabrics, highly water-efficient digital printing technology, and innovative packaging solutions to the fashion industry to reduce the environmental impact of clothing production.
3. Impact Venture Building Industry - Impact venture building platforms like Lapidary Limited can incubate and launch sustainable fashion brands like AndAll, offering an opportunity to promote more inclusive and sustainable practices in the fashion industry.
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