Tartufi Combines Two Gelato Flavors and Contrasts Textures
Laura McQuarrie — March 10, 2022 — Lifestyle
References: mobile.twitter & foodanddrinktechnology
From wood-fired pizzas to piadina flatbreads, Crosta & Mollica is known for its savory Italian goods and it is venturing into a new category with the debut of Tartufi Italian gelato truffles. These generously sized gelato truffles combine two gelato flavors and contrast smooth layers with an outer crumb. The hand-rolled and coated desserts are being introduced in varieties like Pistachio & Almond with a pistachio crumb; Chocolate & Hazelnut with a dark cocoa and hazelnut nib crumb; and Caffè Latte with a light cocoa and almond biscotti crumb. Two Tartufi are included per box, which makes them the perfect shareable treat for two.
With these three new SKUs, the brand is introducing traditional frozen Italian dessert to UK customers, knowing that there's an increased demand for Italian cuisine among Brits.
With these three new SKUs, the brand is introducing traditional frozen Italian dessert to UK customers, knowing that there's an increased demand for Italian cuisine among Brits.
Trend Themes
1. Italian Gelato Innovation - There is an opportunity for gelato manufacturers to create unique flavor combinations with contrasting textures like Tartufi's gelato truffles.
2. Sustainable Gelato Packaging - As the demand for gelato truffles increases, there is a disruptive innovation opportunity for manufacturers to develop eco-friendly packaging solutions.
3. Customizable Gelato - Innovative gelato shops could take Tartufi's concept a step further by offering customers the ability to customize the flavors and textures of their gelato truffles.
Industry Implications
1. Gelato Manufacturing - Tartufi's gelato truffles have introduced a new product line within the gelato manufacturing industry, presenting opportunities for expansion and increased market share.
2. Frozen Dessert Packaging - As the demand for gelato truffles increases, there is a disruptive innovation opportunity for packaging manufacturers to develop eco-friendly and innovative packaging solutions for the frozen dessert industry.
3. Specialty Food Retailers - Retailers who specialize in gourmet and specialty foods could consider adding Tartufi's gelato truffles to their product offerings to tap into the increased demand for Italian cuisine among consumers.
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