The Crosta & Mollica Tiramisù Comes with Two Portions Per Pack
Michael Hemsworth — April 21, 2022 — Marketing
References: crostamollica & foodbev
The Crosta & Mollica Tiramisù frozen dessert is arriving in the UK to offer consumers a taste of Italy without having to do any preparations in the kitchen or plan a trip. The dessert is formulated with traditional savoiardi biscuits that are soaked in a syrup made with espresso and Marsala wine, which are layered with a silky mascarpone filling. The product comes with two servings in each box and comes in fully recyclable packaging.
The Crosta & Mollica Tiramisù frozen dessert only needs to be defrosted before being served, which makes it great for midweek enjoyment. The dessert is arriving exclusively at Waitrose locations in the UK where shoppers can pick it up for £4.50 per box. The handmade dessert is expected to be right at home alongside the brand's Tartufi dessert.
The Crosta & Mollica Tiramisù frozen dessert only needs to be defrosted before being served, which makes it great for midweek enjoyment. The dessert is arriving exclusively at Waitrose locations in the UK where shoppers can pick it up for £4.50 per box. The handmade dessert is expected to be right at home alongside the brand's Tartufi dessert.
Trend Themes
1. Frozen Italian Desserts - The growth in prepackaged frozen Italian desserts presents an opportunity for companies to capture consumers seeking convenience.
2. Recyclable Packaging - The demand for environmentally friendly packaging presents an opportunity for companies to differentiate themselves in the prepackaged frozen dessert market.
3. Convenience Foods - The rise of prepackaged frozen desserts and other convenience foods presents an opportunity for companies to capitalize on consumers' interest in saving time in the kitchen.
Industry Implications
1. Food and Beverage - The growth in prepackaged frozen Italian desserts and demand for environmentally friendly packaging creates an opportunity for innovation in the food and beverage industry.
2. Packaging - The increasing interest in recyclable packaging presents an opportunity for companies in the packaging industry to develop innovative solutions for the prepackaged frozen dessert market.
3. Retail - The rise of convenience foods and prepackaged frozen desserts presents an opportunity for innovation in the retail industry, as companies seek to meet consumer demand for products that save time and effort.
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