GeboMana Sends a Child to School for 2 Months for Every Shirt Sold
Bianca — February 3, 2012 — Social Good
References: gebomana & shoestringventure
The GeboMana story told in the video above explains how a small apparel company is making a significant impact in the majority world. Through the sale of simple organic t-shirts, GeboMana is able to offer educational opportunities to children.
Studies have shown that an individual's level of education directly co-relates with their the amount of income they will earn later on. That's why GeboMana's mission is simple: for every t-shirt they sell, they will provide education for a child for two months, thereby educating the next generation to help break the cycle of poverty.
"Every T-shirt is part of a limited edition series," the Facebook page explains. "Hand numbered, unique designs, that once they are gone, they are gone. Like couture but affordable for you."
The Australian social enterprise no longer has a traditional website. Instead their entire online presence is on their Facebook page, which has over 1,290 likes and on Twitter, where they have over 8,300 followers.
Contact Information
GeboMana on Twitter
GeboMana on Facebook
Studies have shown that an individual's level of education directly co-relates with their the amount of income they will earn later on. That's why GeboMana's mission is simple: for every t-shirt they sell, they will provide education for a child for two months, thereby educating the next generation to help break the cycle of poverty.
"Every T-shirt is part of a limited edition series," the Facebook page explains. "Hand numbered, unique designs, that once they are gone, they are gone. Like couture but affordable for you."
The Australian social enterprise no longer has a traditional website. Instead their entire online presence is on their Facebook page, which has over 1,290 likes and on Twitter, where they have over 8,300 followers.
Contact Information
GeboMana on Twitter
GeboMana on Facebook
Trend Themes
1. Education-giving T-shirts - GeboMana's innovative approach of using t-shirt sales to fund education for children disrupts traditional philanthropy models.
2. Social Enterprise Apparel - The rise of socially conscious companies like GeboMana demonstrates a growing trend of incorporating social impact into fashion and apparel.
3. Digital-first Marketing - GeboMana's decision to have a Facebook page as their primary online presence highlights the increasing importance of social media platforms in marketing strategies.
Industry Implications
1. Apparel - The apparel industry has the potential to adopt the concept of selling products to fund education, creating new business models and social impact opportunities.
2. Education - GeboMana's initiative highlights disruptive opportunities in the education industry by exploring alternative ways to fund and provide access to education for underprivileged children.
3. Philanthropy - The concept of using sales to fund social causes, as demonstrated by GeboMana, disrupts traditional models of philanthropy and opens up new possibilities for impactful giving.
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