Gazpacho Packaging Serves Up Flavorful Soup with Lighthearted Fun
Amelia Roblin — July 6, 2012 — Lifestyle
References: reginapuig & thedieline
A picture of perfectly diced tomatoes and a whole fist of garlic isn't quite enough to impress the consumer anymore. Gazpacho packaging wins over Italian food lovers with an endearing cartoon-rendered label.
Each bottle of the creamy vegetable-based product takes an unconventional shape, much more familiar as a plastic drinking vessel. Because of this, it's likely to stand out singularly on the grocery store shelf, surrounded by cans, jars and sachets and looking all the more new and fresh. Something about this container also communicates that the recipe is ready to be eaten immediately.
But it's the simply illustrated onions, bread rolls, olive oil flasks and mushrooms that really appeal to the eyes within Regina Puig's Gazpacho packaging. Their wobbly contours and minimalist color blocking give them a pure and organic appearance.
Each bottle of the creamy vegetable-based product takes an unconventional shape, much more familiar as a plastic drinking vessel. Because of this, it's likely to stand out singularly on the grocery store shelf, surrounded by cans, jars and sachets and looking all the more new and fresh. Something about this container also communicates that the recipe is ready to be eaten immediately.
But it's the simply illustrated onions, bread rolls, olive oil flasks and mushrooms that really appeal to the eyes within Regina Puig's Gazpacho packaging. Their wobbly contours and minimalist color blocking give them a pure and organic appearance.
Trend Themes
1. Cartoon-style Food Packaging - Utilizing cartoon-style graphics on food packaging to appeal to consumers.
2. Unconventional Packaging Shapes - Using unconventional shapes for packaging to make products stand out on shelves.
3. Minimalist Graphics - Using minimalist graphics on food packaging for a pure and organic appearance.
Industry Implications
1. Food and Beverage - Incorporating unique packaging and design elements in the food and beverage industry to enhance the consumer experience.
2. Marketing and Advertising - Utilizing creative packaging and design strategies in the marketing and advertising industry to catch the consumer's eye and increase brand awareness.
3. Graphic Design - Developing innovative graphic design techniques and styles for packaging in the design industry to meet changing consumer preferences.
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