The Latest Issue of Garage Mag Features Interactive Effects
Vasiliki Marapas — February 6, 2015 — Pop Culture
References: garagemag & creativereview
Kendall Jenner, Cara Delevingne, Lara Stone and Binx Walton are a few of the big name models who don Beats headphones for a series of covers celebrating the eighth edition of Garage Mag.
Featuring art direction from Chaos Fashion, makeup by beauty expert Pat McGrath and photography by Phil Poynter, who was on hand for four of the shoots, each cover looks sensational in print. However, with an accompanying Garage smartphone app, users can also see the photos come to life before their eyes with an interactive CGI effect.
Previously, Garage Mag collaborated with Jeff Koons on an augmented reality feature for the magazine's autumn/winter 2014 issue. Receiving a positive response, the publication decided to continue the augmented effects for the eighth edition covers, as well as several editorials inside the issue, including a 14-page feature by Nick Knight.
Image Credit: Phil Poynter
Featuring art direction from Chaos Fashion, makeup by beauty expert Pat McGrath and photography by Phil Poynter, who was on hand for four of the shoots, each cover looks sensational in print. However, with an accompanying Garage smartphone app, users can also see the photos come to life before their eyes with an interactive CGI effect.
Previously, Garage Mag collaborated with Jeff Koons on an augmented reality feature for the magazine's autumn/winter 2014 issue. Receiving a positive response, the publication decided to continue the augmented effects for the eighth edition covers, as well as several editorials inside the issue, including a 14-page feature by Nick Knight.
Image Credit: Phil Poynter
Trend Themes
1. Interactive CGI Effects - The trend of integrating interactive CGI effects into print media like magazines presents disruptive innovation opportunities for the publishing industry.
2. Augmented Reality Features - The trend of incorporating augmented reality features into magazines offers disruptive innovation opportunities for the publishing industry.
3. Digital Interactive Platforms - The trend of developing digital platforms that enhance the viewing experience of print media creates disruptive innovation opportunities for the publishing industry.
Industry Implications
1. Publishing - The publishing industry can explore disruptive innovation opportunities by integrating interactive CGI effects into print media, such as magazines.
2. Technology - The technology industry can leverage disruptive innovation opportunities by developing augmented reality features for the publishing industry.
3. Digital Marketing - The digital marketing industry can capitalize on disruptive innovation opportunities by creating digital interactive platforms that enhance the viewing experience of print media.
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