Pringles is Launching a New Gaming On-Pack Promotion
Michael Hemsworth — December 14, 2022 — Marketing
References: pringles & conveniencestore
Pringles has announced it will be launching a new gaming on-pack promotion as a way to help lucky snackers score some great prizes. The promotion, which will launch in spring 2023, will feature a grand prize of the ultimate PC gaming setup alongside with daily prize draws for a Logitech G Lightspeed gaming headset. The promotion will be arriving in March 2023 on all the brand's standard 165-gram cans in the UK, and will be promoted at point-of-sale (POS) and theater locations in the UK.
Kellogg's UKI Senior Sales Manager Hannah Fearnley spoke on the Pringles gaming on-pack promotion saying, "This is our fifth year running a Pringles gaming activation, so we are really excited to drive engagement and to give our shoppers the chance to win some great prizes. With the ever-increasing popularity of gaming, we’re keen to capture that audience’s attention as the most talked snack amongst those shoppers.’’
Kellogg's UKI Senior Sales Manager Hannah Fearnley spoke on the Pringles gaming on-pack promotion saying, "This is our fifth year running a Pringles gaming activation, so we are really excited to drive engagement and to give our shoppers the chance to win some great prizes. With the ever-increasing popularity of gaming, we’re keen to capture that audience’s attention as the most talked snack amongst those shoppers.’’
Trend Themes
1. Gaming Promotions - Food and snack brands can leverage the popularity of gaming and offer on-pack promotions to engage consumers and drive sales.
2. Daily Prize Draws - Including daily prize draws in on-pack promotions can increase consumer engagement and create a sense of urgency to purchase.
3. Ultimate Gaming Setup Prize - Offering an ultimate PC gaming setup as a grand prize in on-pack promotions can incentivize consumers to participate and create buzz around the brand.
Industry Implications
1. Food and Beverage - Food and snack brands can leverage on-pack promotions to drive sales and engage consumers in the gaming industry.
2. Gaming - Gaming companies and brands can partner with food and snack brands to offer joint promotions and cross-promote products.
3. Technology - Technology companies can provide gaming hardware as prizes for on-pack promotions and increase brand exposure.
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