The Sheppy's Redstreak Craft Cider is Perfect Sipping in the Heat
Michael Hemsworth — June 21, 2020 — Marketing
References: sheppyscider & conveniencestore
The arrival of summertime means consumers will be spending extended periods of time outdoors in the heat, so brands are responding with new products like the Sheppy's Redstreak craft cider. The medium-sweet cider is made with the Somerset Redstreak apples, which gives it a crisp, light and refreshing profile that is perfect for slowly sipping outside on hot days. The cider has a low-alcohol profile with a 4% ABV to make it more suited for those who want to limit their intake of alcohol.
Master of Cider David Sheppy spoke on the new Sheppy's Redstreak craft cider saying, "The Redstreak apple variety is a personal favorite of mine, so being able to introduce our newest cider made with its wonderfully refreshing flavor is a real joy. Lower ABV innovations are more important than ever to maintain volume growth and keep drinkers interested in cider, which is why we wanted our Redstreak to sit at 4%. It’s perfect for long lazy days in the sun and hopefully for enjoying at summer social occasions in the not too distant future!”
Master of Cider David Sheppy spoke on the new Sheppy's Redstreak craft cider saying, "The Redstreak apple variety is a personal favorite of mine, so being able to introduce our newest cider made with its wonderfully refreshing flavor is a real joy. Lower ABV innovations are more important than ever to maintain volume growth and keep drinkers interested in cider, which is why we wanted our Redstreak to sit at 4%. It’s perfect for long lazy days in the sun and hopefully for enjoying at summer social occasions in the not too distant future!”
Trend Themes
1. Low-alcohol Ciders - Opportunity for brands to respond to consumers' desire for low-alcohol options in the summertime.
2. Craft Ciders - Craft ciders made with unique apple varieties offer a refreshing and differentiated alternative to traditional ciders.
3. Summertime Sippers - With consumers spending more time outdoors in the heat during summertime, there is a demand for low-alcohol and refreshing beverages that can be leisurely sipped.
Industry Implications
1. Alcoholic Beverages - Low-alcohol and craft ciders can offer a competitive edge for alcoholic beverage brands looking to differentiate themselves in the market.
2. Food and Beverage - Offering low-alcohol ciders made with unique apple varieties can attract consumers who prioritize unique and differentiated food and beverage options.
3. Event Planning - Low-alcohol and refreshing craft ciders can be a popular choice for summer social occasions where consumers are looking for leisurely sippers that won't make them feel too intoxicated.
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