Maltesers Mint Reindeer is Arriving for the Christmas Season
Michael Hemsworth — September 1, 2021 — Marketing
References: mars & conveniencestore
The Maltesers Mint Reindeer is being launched by Mars Wrigley UK to provide consumers with a rich yet fresh option to enjoy during the holidays this year. The product is formulated with a touch of mint in the recipe to help address the increase in interest towards mint-flavored products over the past year. The candy is heading the brand's holiday collection which also includes the returning Galaxy Truffles Caramel, Maltesers Truffles White Chocolate and the Galaxy and Maltesers Advent calendars.
The Maltesers Mint Reindeer is also launching alongside Celebrations that, according to Mars Wrigley UK, come in pouches that have received a 20% reduction in plastic packaging. The products are expected to start arriving on store shelves across the UK in the months leading up to the holidays.
The Maltesers Mint Reindeer is also launching alongside Celebrations that, according to Mars Wrigley UK, come in pouches that have received a 20% reduction in plastic packaging. The products are expected to start arriving on store shelves across the UK in the months leading up to the holidays.
Trend Themes
1. Mint-flavored Products - The increased interest in mint-flavored products presents an opportunity for innovation in the confectionery industry.
2. Sustainable Packaging - Reducing packaging waste by 20% could become a major selling point for confectionery brands looking to attract eco-conscious consumers.
3. Holiday-themed Products - Innovative holiday-themed offerings like the Maltesers Mint Reindeer could help brands stand out during the festive season.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the trend towards mint-flavored products with new and exciting offerings.
2. Packaging - The push towards more sustainable packaging presents an opportunity for the packaging industry to develop innovative solutions for confectionery brands.
3. Retail - Retailers can attract holiday shoppers by promoting unique and festive products like the Maltesers Mint Reindeer.
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