Mars is Launching Vegan-Friendly Versions of Its Galaxy Chocolate Bars
Laura McQuarrie — November 13, 2019 — Lifestyle
References: galaxychocolate & livekindly.co
Chocolate-loving vegan consumers are somewhat limited by the kinds of chocolate they can enjoy, and most vegan-friendly chocolates tend to be dark and bitter—but Mars is changing this by introducing new versions of its popular Galaxy chocolate bars. This is particularly noteworthy because Mars is setting itself apart as one of the first mainstream confectionary brands to launch vegan milk chocolate bars.
The Smooth Orange, Caramel & Sea Salt and Caramelized Hazelnut bars are said to have the same level of creaminess as regular milk chocolate. Appealing to eco-conscious consumers, the first-of-their-king non-dairy milk chocolate bars are packaged in films that are made from wood fibre that can be composted at home.
Image Credit: Mars
The Smooth Orange, Caramel & Sea Salt and Caramelized Hazelnut bars are said to have the same level of creaminess as regular milk chocolate. Appealing to eco-conscious consumers, the first-of-their-king non-dairy milk chocolate bars are packaged in films that are made from wood fibre that can be composted at home.
Image Credit: Mars
Trend Themes
1. Mainstream Vegan Chocolate - The rise of mainstream vegan chocolate presents an opportunity for companies to tap into the growing vegan market.
2. Eco-friendly Packaging - The use of compostable packaging for vegan chocolate bars represents an opportunity for companies to demonstrate their commitment to sustainability.
3. Creamy Vegan Chocolate - The development of creamy non-dairy milk chocolate bars presents an opportunity for companies to cater to vegan consumers who are looking for more indulgent chocolate options.
Industry Implications
1. Confectionery - The introduction of vegan milk chocolate by mainstream confectionery brands like Mars presents an opportunity for companies in this industry to expand their product offerings and cater to a growing vegan market.
2. Food Packaging - The use of compostable packaging for vegan chocolate bars presents an opportunity for companies in this industry to develop more sustainable packaging solutions for food products.
3. Plant-based Food - The rise of mainstream vegan chocolate reflects the growing popularity of plant-based foods and presents an opportunity for companies in this industry to expand their product offerings and innovate in new ways.
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