Mars and Perfect Day Launch New vegan Chocolate Brand, CO2COA
Niko Pajkovic — June 16, 2022 — Lifestyle
References: co2coa & thespoon.tech
Mars has teamed up with fermentation specialist Perfect Day to launch a completely animal-free chocolate bar sold under the label's subsidiary brand CO2COA.
Although Mars has already launched a range of vegan chocolate products, the new CO2COA is the first for the company to completely substitute animal dairy with fabricated proteins made via precision fermentation. In addition, the new chocolate uses high-quality cocoa -- an ingredient that takes center stage in the absence of dairy milk.
Currently, Mars is only testing the new animal-free chocolate product, and depending on consumer response plans to make an official launch in the coming months. For those interested in trying out the chocolate bar, more information can be found on CO2COA's new website.
Image Credit: Mars
Although Mars has already launched a range of vegan chocolate products, the new CO2COA is the first for the company to completely substitute animal dairy with fabricated proteins made via precision fermentation. In addition, the new chocolate uses high-quality cocoa -- an ingredient that takes center stage in the absence of dairy milk.
Currently, Mars is only testing the new animal-free chocolate product, and depending on consumer response plans to make an official launch in the coming months. For those interested in trying out the chocolate bar, more information can be found on CO2COA's new website.
Image Credit: Mars
Trend Themes
1. Precision Fermentation Proteins - The use of fabricated proteins made via precision fermentation will disrupt the food industry and open up opportunities for new animal-free products.
2. High-quality Cocoa - The emphasis on high-quality cocoa in animal-free chocolate products presents an opportunity for the cocoa industry to develop new partnerships with vegan food companies.
3. Vegan Chocolates - The increase in demand for vegan chocolate products will drive growth in the plant-based food industry and encourage innovation in new chocolate flavors and textures.
Industry Implications
1. Food - The food industry can explore opportunities for collaboration on animal-free products using precision fermentation and high-quality cocoa ingredients.
2. Cocoa - The cocoa industry can find new opportunities for growth by partnering with vegan chocolate brands and developing new products for changing consumer preferences.
3. Plant-based Food - The plant-based food industry can capitalize on the increasing demand for vegan chocolate products and innovate on new flavors and textures for animal-free products.
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