Snapple Taps Tierra Whack and Others for New 'Snapple ElemeNFT' Capsule
Niko Pajkovic — June 3, 2022 — Tech
Iconic juice and tea brand Snapple has announced the launch of 'Snapple Elements,' an all-new range of summer-ready beverages that have unique Web3.0 tie-ins. The drinks will come in three flavor variations: RAIN, AIR, and FIRE.
The new beverage line will be accompanied by the release of the 'Snapple ElemeNFT,' a digital-only collection that will serve to replicate the main 'Snapple Elements' flavors while introducing unique celebrity-designed artworks. In order to do so, Snapple has teamed up with artists such as Tierra Whack, Bradley Theodore, and Glassface.
“My style is about energy, color, and feeling. I like to absorb my surroundings and find the most positive moments about them.. This character represents the fiery and sweet feeling that I received the first time I drank a Snapple on the streets of New York," said Bradley referencing his own Snapple NFT.
Image Credit: Snapple
The new beverage line will be accompanied by the release of the 'Snapple ElemeNFT,' a digital-only collection that will serve to replicate the main 'Snapple Elements' flavors while introducing unique celebrity-designed artworks. In order to do so, Snapple has teamed up with artists such as Tierra Whack, Bradley Theodore, and Glassface.
“My style is about energy, color, and feeling. I like to absorb my surroundings and find the most positive moments about them.. This character represents the fiery and sweet feeling that I received the first time I drank a Snapple on the streets of New York," said Bradley referencing his own Snapple NFT.
Image Credit: Snapple
Trend Themes
1. Web3.0 Tie-ins - There is an opportunity to leverage blockchain technology to create unique tie-ins for products and brands.
2. Digital-only Collections - Companies can create digital collections to complement their physical products and create new revenue streams.
3. Celebrity-designed Artworks - Brands can collaborate with artists and celebrities to create unique and collectible products for fans and consumers.
Industry Implications
1. Beverage Industry - Beverage companies can explore the use of blockchain technology to create unique product tie-ins while creating new revenue streams through digital product offerings.
2. Art Industry - Artists can leverage their creativity and collaboration opportunities with brands to create unique and collectible digital artworks that align with brand values.
3. Blockchain Industry - Blockchain companies can work with other industries to integrate blockchain technology into their products and services to create new and innovative offerings.
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