The Sunny With a Chance of Flowers Wines Have a Low-Alcohol Profile
Michael Hemsworth — June 17, 2020 — Marketing
References: sunnywines & trndmonitor
The Sunny With a Chance of Flowers wines have been announced by Scheid Family Wines as a new range of libations for health-conscious consumers who are looking to enjoy a drink that accommodates their lifestyle. The wines have a low-alcohol profile with a 9% ABV and feature a sugar-free profile in order to offer a better-for-you option for those seeking out an alternative to existing varieties on the market. The wine range consists of three varieties including a 2019 Sauvignon Blanc, a 2018 Chardonnay and a 2018 Pinot Noir.
The Sunny With a Chance of Flowers wines were explained further by Executive Vice President at Scheid Family Wines Heidi Scheid who said, "We saw a gap in the marketplace. Consumers are looking for a wine that is not only 'better for you' with zero sugar, low calories and low alcohol, it also needs to be delicious and authentically sourced and produced. Our winemaking team conducted so many wine tasting trials that we lost count in order to produce a wine that doesn't make you feel like you're giving up anything. With its positive message and attributes, Sunny is a mindfully made wine that makes you feel good inside and out."
The Sunny With a Chance of Flowers wines were explained further by Executive Vice President at Scheid Family Wines Heidi Scheid who said, "We saw a gap in the marketplace. Consumers are looking for a wine that is not only 'better for you' with zero sugar, low calories and low alcohol, it also needs to be delicious and authentically sourced and produced. Our winemaking team conducted so many wine tasting trials that we lost count in order to produce a wine that doesn't make you feel like you're giving up anything. With its positive message and attributes, Sunny is a mindfully made wine that makes you feel good inside and out."
Trend Themes
1. Sugar-free Wine - Disruptive innovation opportunity: Develop a line of sugar-free wines that cater to health-conscious consumers looking for better-for-you options.
2. Low-alcohol Wine - Disruptive innovation opportunity: Create low-alcohol wines with a lower ABV (Alcohol By Volume) to meet the demand for lighter, more moderate drinking options.
3. Alternative Wine Varieties - Disruptive innovation opportunity: Introduce alternative wine varieties, such as sugar-free Sauvignon Blanc, Chardonnay, and Pinot Noir, to expand the options available in the market.
Industry Implications
1. Wine Production - Disruptive innovation opportunity: Explore new wine production techniques and ingredients to develop and produce sugar-free and low-alcohol wines.
2. Health and Wellness - Disruptive innovation opportunity: Partner with health and wellness brands to create synergistic products that combine the benefits of wine with health-conscious attributes.
3. Alcohol Beverage Retail - Disruptive innovation opportunity: Launch a specialized retail platform or section dedicated to offering a wide range of sugar-free, low-alcohol, and alternative wine varieties.
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